And almost all Europeans who have eaten in this store will not be fascinated by the taste of this store. They will almost become loyal fans of this store and will go to this store five days away.

Have a meal.

Otherwise, you will feel that something is missing in your life!

The Chinese food in this restaurant tastes really good, although it is not the sweet and sour taste they like that has been improved and suitable for Europeans and Americans.

But it is this unique taste that attracts them. Anyway, the food in this restaurant becomes more delicious and addictive the more you eat it!

Even using "like" to describe it feels a little inadequate, and using "fanaticism" to describe it is just right.

Those guys who went on strike and caused riots in France two days ago dared to destroy any store, but they did not touch this store. Why?

Isn’t it because the food in this restaurant is delicious and the price is affordable?

Even the scene of police and criminals entering and exiting a store at the same time appeared on the news of major TV stations, which seemed particularly harmonious.

News like this is not only on TV in China, but also on TV in Europe. This kind of scene is also talked about by those European and American people.

Some white leftists with big ideas even loudly called for: "Open more fast food restaurants made by famous chefs, so that the police and protesters can have more places to coexist peacefully and avoid violent incidents."

I don’t know how this brain circuit grew, as if celebrity chefs building fast food restaurants can solve the current troubles they are encountering.

But no matter what, their shouting has greatly enhanced the reputation of celebrity chefs.

Now the fame created by celebrity chefs has begun to gradually spread in Europe and is known to more and more European consumers.

So when some smart-minded guys learned that Celebrity Chef Manufacturing was holding its second investment and franchising conference, they immediately rushed over from Europe.

However, based on the experience last time, Xiao Feng and the others will naturally not let these foreigners mix with domestic merchants this time.

The one held this morning is the second investment and franchising conference for the whole country, and in a moment, there will be another investment and franchising conference for European merchants in the banquet hall on the third floor of the Pennyvilla Hotel.

The two sides are separate and the processes are similar, but the charging standards are different.

As long as Europe is willing to join, the price will be raised to one million euros. This is just the beginning. Next time it will be raised to 1.2 million euros.

This price is much higher than the same price paid by domestic merchants when Pierre first joined.

Previously, when these businessmen came to our door, they all stayed at the Pennyvilla Peninsula Hotel, where they also received an English or French version of the manual.

Like the domestic franchise manual, in this manual for EU merchants, Celebrity Chef Group also introduces in great detail the cost composition of the franchise fee and the composition of profit and income.

These data are all based on Pierre's five branches, and the reason why they set the franchise fee so high is entirely because the celebrity chef saw the spending power of Europeans.

Because of the developed economy, relatively complete national welfare system, and the deception of Americans, Europeans now also like to consume in advance and have no concept of saving.

As a result, their rate of eating out is very high. Many single men and women eat out at least once every day.

Taking the family as a unit, a family will eat out at least two to three times a week.

In this way, the catering industry in Europe is very developed, and it also provides a lot of opportunities for celebrity chefs.

In fact, there is no shortage of Chinese food in Europe. The old immigrants who passed away in the early years opened many Chinese fast food restaurants all over Europe, but how can the taste of those fast food restaurants be compared with those made by famous chefs?

Celebrity Chef Manufacturing is the latest standardized fast food business model. In terms of hygienic conditions and store decoration environment, it is much better than those small Chinese fast food restaurants.

This way the needs of different customer groups can be met.

And those European merchants who came to participate in this investment and franchising conference naturally understand this truth.

There were more than a hundred Europeans in total, coming from France, Germany, the United Kingdom, Belgium, Spain, Italy and other countries.

After getting the investment promotion manual and understanding the cost of joining, some merchants who knew that they were not strong enough left. After one round of screening, there were only more than fifty merchants left.

Almost all of these fifty people came to different countries and cities in Europe.

Some people are individuals with relatively affluent families, and those who have some spare money, but don’t like investing in the stock market or real estate, just want to find some reliable, stable cash flow, but don’t have to worry about the industry.

Merchants are similar.

There are also some representatives of small catering companies.

Those individual merchants may want to join one or two companies, while the representatives of these small companies are thinking about obtaining agency rights in a certain area.

Some of them had approached Zhou Jing and others before to propose their own ideas, but they were all rejected by Xiao Feng.

Obtain the agency rights for an area? If they run it by themselves, then that's fine. If they go back to being second-rate dealers, then forget it!

That's why the celebrity chef group has specially prepared such a franchising conference for European merchants this time. You must join and open a store. If you want to win the agency rights, there is no need to think about it.

Who knows if these second-rate dealers will ruin the reputation of celebrity chefs if they get the agency right.

And those individual merchants plan to run this store as a business, so they will not ruin the reputation of famous chefs.

Letting these Europeans come to see the national investment and franchising conference this time will also build their confidence. After all, the quota of one thousand companies was snapped up by these merchants in less than an hour.

This is already very illustrative of the problem. Sure enough, at noon, these European merchants not only did not leave, but many people gathered together and whispered.

Xiao Feng wasn't sure what they were discussing, but soon the spies he placed inside the crowd found out.

In fact, this spy was not planted by him, but by Pierre.

Because of his many cooperation with Xiao Feng, Pierre opened an office in Bincheng, mainly responsible for the purchase of wine and caviar.

But this time, when it was announced that Famous Chef Manufacturing was open for investment and franchising for the second time, he rushed over to take charge.

Because he has made great contributions to the Shenglu Group several times before, he has now firmly established himself as the crown prince of the Shenglu Group, so naturally there is no need for him to attend such a franchise meeting in person.

All he had to do was send people over, and it was these people he sent over who quickly conveyed the news about what the Europeans were discussing at the lunch gathering.

"Haha, these guys are all colluding with each other. There are several small companies and some retail investors, planning to form a medium-sized company and then monopolize regional operations."

After listening to the information Pierre told him, Xiao Feng had to sigh, these Europeans are really smart enough.

This is a clear difference from Chinese businessmen. If several Chinese businessmen are in the same business field, the final result will definitely be malicious competition and then a price war.

Of course, this is related to the Chinese people's habit of preferring chicken heads to cow queens.

If foreigners with similar strengths are in the same field, their first thought will be to form an alliance and prohibit price wars and malicious competition.

For example, the small alliance they formed this time was formed as a regional alliance because small companies that could not obtain agency rights did not want to form malicious competition with individual merchants.

Unlike Chinese cities, European cities can easily have millions or even tens of millions of people. In Europe, a city with one million people is already a big city.

However, such a city has limited capacity and limited consumption power, so the number and location of the same fast-food chain stores in the same city have to be particular.

This is why they formed a small alliance to avoid malicious competition, because only in this way can everyone make money.

"Okay, I've done what you asked me to do for you, so what about me? What benefits can I get?"

After reporting to Xiao Feng about the Europeans, Pierre didn't feel guilty at all about being a traitor. Instead, he eagerly asked Xiao Feng for some benefits.

Xiao Feng chuckled: "There are many European merchants joining this time. I estimate that at least a hundred branches will be opened. This will put a lot of pressure on our supply to European merchants. The first is the channel problem.

But this is not difficult for your Shenglu Group. So are you interested in starting a company with me?"

"Oh? Of course I'm interested in this!"

When Pierre heard that Xiao Feng wanted to cooperate, he immediately smiled and sat upright.

Food quarantine in Europe is very strict and cumbersome, and may be affected by some political factors, so Xiao Feng had to find a trustworthy partner.

Pierre is such a suitable candidate. His family's company already has considerable influence in France, and it has been operating foreign wines for a period of time, which must have allowed them to meet many new powerful people.

With this network of relationships, it will be much easier for the food kits manufactured by famous chefs to go through the channels of the Shenglu Group.

After discussing with Pierre for a while, we quickly finalized the intention of this joint venture.

This company will be a specialized cold chain distribution company. Food packages and various side dishes will be shipped from Dingmen Island and sent to France by sea.

This joint venture will use the resources of Shenglu Group to handle customs clearance and then deliver to branches across Europe.

As for the cost, of course the wool comes from the sheep. The procurement fees of these European merchants include a portion of the long-distance transportation costs more than those of domestic merchants.
Chapter completed!