In fact, Xiao Feng changed his position several times in succession regarding the franchise fee. Initially, when he saw that celebrity chefs were doing well in manufacturing operations, he wanted to increase the price.

But at that time, he himself didn't quite understand how to increase prices. Later, he was afraid of the negative impact, so he simply told Xiao Lin and others not to increase prices.

But he just came back from another world two days ago. After the executive meeting of the famous chef group, he was blocked by Tian Qing. It turned out that she was firmly opposed to not raising prices because it would seriously damage the interests of the group.

Tian Qing happened to have worked at both Golden Arch Gate and Kaifeng Cai, and knew their franchise fee pricing mechanism very well, so Xiao Feng asked her a lot.

It turns out that the domestic franchise fees for Kaifeng Cuisine and Golden Arches are adjusted according to different times and cities.

Moreover, they have different store area requirements for different levels of cities. For example, the minimum store area of ​​Kaifeng Cuisine in first-tier cities must be 400 square meters, while the requirements for Golden Arches are lower, but the minimum store area is 300 square meters.

The initial franchise fee is also charged, which is 300,000 for ten years.

As for the one-time franchise fee, Kaifeng Cuisine is more expensive than Golden Arches. Who makes Kaifeng Cuisine more popular than Golden Arches in China?

The charging standards of the two companies are also based on different city levels.

And this standard was formulated by a professional research team based on the economic development levels of different cities!

It can be said that the price card is very accurate, which will not make those franchisees feel uncomfortable, but will not cause them to suffer loss of profits.

In the end, the celebrity chef came up with this franchise fee standard. After adopting Tian Qing's opinions, he quietly collected the standards of Kaifeng cuisine and Golden Arches, and formulated them after a comprehensive balance.

Of course, these are internal trade secrets made by celebrity chefs, and foreign investors like Guan Jinghe and others must not know about them.

However, before attending this investment and franchising conference, many investors were actually mentally prepared for the price increase of celebrity chef manufacturing!

This is completely normal. Your product sales are booming and the market is in short supply. It’s a seller’s market, but you still foolishly don’t increase the price? Wouldn’t that be a fool?

So when many merchants got the manual and saw the price increase made by celebrity chefs, although some people felt uncomfortable, most people could accept it.

Even some relatively strong investors like such conditions very much, because such strict conditions can persuade many less powerful investors to quit.

Without those troublemakers, the only ones left are powerful investors like them.

With such a quota of 1,000 places, they can only join a few more franchises. Anyway, with the profitability of celebrity chefs, the more franchise stores they have, the more they will make.

Guan Jinghe read the cost table again. At the bottom, the celebrity chef's manufacturing side had calculated all the estimated cost prices.

Adding all the costs together in first-tier cities, if you join a famous chef manufacturing company, the total investment required is about 5.6 million!

In second-tier cities, it costs about 4.3 million, in third-tier cities, it costs 3.5 million, and in fourth-tier cities, it costs 2.7 million!

They have given you a rough estimate of the cost at a glance, and it is clear. In fact, this is also a letter of dissuasion.

For those investors who lack strength, if you don’t have the strength and see such a cost table, then you should retreat as soon as possible!

You can't play this circle! If you want to be opportunistic, it's impossible to play with nothing.

And in the end, they also said that before the investment and franchising conference is officially held, they will need to verify the capital to enter. If you don’t have enough capital, then you should stop playing.

Once you join successfully, you must pay the full joining fee on the same day!

Many merchants may be very angry after seeing such conditions, thinking that this is a distrust of them or even an insult to them.

But Guan Jinghe didn't see it that way. Instead, he felt that it was very good that it was written so clearly and clearly, and it would save a lot of trouble.

This greatly simplifies many of the joining processes!

Compared with other fast food restaurants that are secretive and rely solely on PPT to brag, draw pie, and deceive everyone into joining, the way famous chefs create it is called open!

This is called a heavy sword without an edge, which is clever but not workmanlike! It is used in a bright and clear way, and people simply ignore any sideways and secret tricks!

As soon as you come up, they will set the rules and qualification standards for you. This is how the game is played. If you can play it, play it. If you can't afford it, don't play it!

The right to choose is put in the hands of merchants from the beginning. This approach may make more people feel comfortable.

Guan Jinghe knows the current domestic business environment very well. When his parents were working hard in the early years, they suffered a lot of losses from joining the franchise.

In fact, their family was the first to run a Chinese fast food franchise store, which was passed down from the Jiangsu and Zhejiang areas. His parents had already joined one earlier.

The fees were not expensive at first, but soon after the business got on track, various arbitrary charging policies began to be introduced. This fee is charged today, and that fee is charged tomorrow.

After a year passed, his parents calculated that after this year, they had worked part-time for the main store, and they had earned a little hard-earned money. In the end, they got angry and stopped doing it.

Even now, in the Jiangnan area, there are still many such franchise stores cheating randomly, and they simply do not make money through normal operations.

They make money by tricking various retail investors into joining. Once the retail investors get their business on track, they start charging all kinds of arbitrary fees.

In the end, the brand failed, so they changed the brand and started a new business, which repeatedly tricked countless people.

And looking at the manufacturing side of the famous chef, they are open and honest from the beginning and take all the costs into consideration, which makes you feel a lot more relaxed.

Looking further down, they actually listed a table of profit estimates.

Like the above costs, they are also divided into first-tier, second-tier, third-tier and fourth-tier cities.

Seeing this form, Guan Jinghe was relieved. Sure enough, it was still made by the original famous chef, and he was worthy of being a conscientious businessman praised by many people.

No wonder so many university professors and economics scholars value this store so much and voluntarily come out to promote and advertise for them. Their business is open and transparent.

Not only in terms of hotel management, but also in terms of franchise chains, their responsible attitude towards franchise merchants is simply unprecedented.

Have you ever seen that head office that invites franchise merchants to help franchise merchants estimate costs, revenue and profits?

Across the country, it seems like this is the only one made by famous chefs, right? From the first investment and franchising conference, they used several of their own directly-operated stores to give examples, and they didn’t hide anything about their profits.

With such a frank attitude, can it be compared to those stores that hide things?

How many merchants who persuade people to join the franchise want to hide their profits in caves, but they dare to disclose it to you.

In this way, it will be clear at a glance which franchise store is more reliable.

And although many franchise merchants may have been a little annoyed when they saw the franchise fee increase earlier, when they see this profit statement, maybe their anger will dissipate immediately.

This income statement clearly shows you the costs and profits.

For example, the first line is also the store area, and the next line is the per capita consumption.

In first-tier cities, the per capita consumption of celebrity chef products can reach 60 yuan!

Such data is jaw-dropping. You must know that this is a fast food restaurant, not an a la carte restaurant.

Generally speaking, an a la carte restaurant with a per capita consumption of 60 yuan can be classified as a medium-sized restaurant.

And their home is actually a fast food restaurant. What does this mean? This shows that their home has extremely high customer stickiness!

As a customer of his family, it is very likely that not only three meals a day from morning to evening, but also morning tea, afternoon tea, and late night snacks will be consumed at his house.

In other words, in first-tier cities, those white-collar workers with an extremely fast pace of life and strong spending power are likely to have three meals a day at their homes!

The lower line is the average daily passenger flow. In first-tier cities, the average daily passenger flow produced by famous chefs can reach 640 people, in second-tier cities it can be 500 people, in third-tier cities it can be 410 people, and in fourth-tier cities it can be 300 people.

These are all statistics based on the research data of the famous chef-made restaurants that have joined their family before!

Guan Jinghe himself makes fast food at home. When he saw such average daily passenger flow data, he was completely shocked!

You must know that when it is not a holiday, there are actually not many people in many fast food restaurants. It is a very good result to have one or two hundred people at lunch and dinner.

And this store is so weird, the average daily customer flow can reach 640, which shows that their store is always full from Monday to Friday, not to mention weekends or holidays.

Below are the daily turnover, monthly turnover, and various personnel, water, electricity, and cost expenses. After subtracting this, the net profit is obtained.

He looked at the net profit estimates below. In first-tier cities, the annual net profit of opening a celebrity chef restaurant was estimated to be 2.1 million, in second-tier cities it was 1 million, in third-tier cities it was 650,000, and in fourth-tier cities it was 500,000.

!

Seeing such data, Guan Jinghe fell into silence for a while!

Although this is only an estimate, the credibility of this data is very high because he read the instructions at the back of the manual and found that the tabulation unit is the investment banking department of Citibank!

Even the entire manual was compiled with the help of the investment banking department of Citibank!

What the hell, asking the investment banking department of Citibank to do such a survey would probably cost hundreds of thousands, or even millions, right?

Moreover, they are Citigroup, would they sacrifice their own brand name for the sake of being produced by a famous chef? That’s definitely not the case!
Chapter completed!