Xia Hongtao has been involved in celebrity chef manufacturing for some time, and during this time, he has been studying this domestic fast food chain that has risen like a comet.

After studying for so long, he finally figured out the core business model of this fast food chain!

The celebrity chef group can be so successful naturally because of their ability to create profits!

And they can reap profits more easily than other fast food restaurants of the same type, naturally because of their strong market competitiveness!

And where does this company’s strong market competitiveness come from? This is the key to Xia Hongtao’s research!

After a few months, he finally figured out that the company's core competitiveness was mainly divided into several levels.

The highest level is definitely the exclusive agency right of the ‘secret ingredient package’. It is this ‘secret ingredient package’ that gives celebrity chefs the unique taste of fast food.

And this unique taste ensures the customer loyalty of this store. This is one of the sources of the strong competitiveness of fast food made by famous chefs in the market.

The second important source of profit for Celebrity Chef Manufacturing is the supply channel of ‘Belarusian beef’. This unique supply channel ensures that Mingzhu Manufacturing can always obtain beef that is much lower than the market price.

The fast food products produced by famous chefs can not only guarantee the taste, but also ensure the low cost. The boss is also a ruthless person and does not pursue high profits. He still ensures that the fast food produced by himself is the same price as other similar fast food in the market.

This may seem to reduce the profits of fast food restaurants, but it is what impresses financial expert Xia Hongtao the most.

Why are Costco supermarkets in the United States so popular? Because they are willing to give profits to consumers and ensure that the products in their supermarkets are of high quality and low prices. They have made it clear that each product only earns a minimum profit. After a year, the gross profit margin

It's only 11%, far lower than Wal-Mart's 25%.

The net profit margin on selling goods is only 1% to 7%!

With profit margins so low, how does Costco survive? There are so many employees to support, and the shareholders are all philanthropists, so why not make money?

If you calculate it this way, then you are wrong. The bulk of their profits lies in membership fees and service fees. It is precisely through this business behavior of giving profits to consumers that they can ensure strong customer loyalty and

Viscosity, continuous harvest of membership fees.

Earning other service fees together is what makes them smart, and it is precisely through this business model that they can crush other competitors.

The same is true for Xiao Feng's business strategy. On the one hand, he can obtain low-priced beef from overseas, but at the same time, he sets a set meal price that is consistent with other peers.

But it guarantees that the beef series set menu launched by Celebrity Chef Manufacturing will always have more beef than other counterparts. For example, a certain Yeya’s main beef rice only puts one tael of beef, but Celebrity Chef Manufacturing dares to put 2 taels of beef.

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He does not pursue high profits, but it is this model of passing profits to consumers that makes celebrity chef manufacturing extremely attractive to ordinary people.

And their unique food taste can ensure their new appeal to mid-to-high-end consumers. This two-pronged approach gives this fast food restaurant strong customer stickiness.

This is how the reputation of high quality and low prices is formed. The strong customer stickiness ensures that this fast food chain has strong competitiveness in the market.

At the same time, it also ensures that it is attractive to potential franchisees who want to join.

In the eyes of outsiders, if celebrity chef manufacturing is developing so prosperously, then this fast food chain brand must be the core asset of the celebrity chef group.

In fact, only after understanding their internal company structure can we understand that the ingredient packaging factory is the key.

The celebrity chef's fast-food restaurant is a gun, and the ingredient packaging factory is a bomb. These two independent enterprises complement each other.

A celebrity chef cannot build a fast food restaurant without an ingredient factory, but an ingredient packaging factory can do without a fast food restaurant, even if a celebrity chef manufactures a fast food restaurant and is acquired by another company in the future.

But as long as the boss controls these ingredient package factories, he will soon be able to make a comeback and quickly create another fast food brand.

Of course, the premise is that the boss still firmly controls the supply channels of 'Belarusian beef' and the exclusive agent of the 'secret ingredient package'.

The celebrity chef manufacturing business is so popular now, not to mention its future development prospects. Anyone with a bit of business acumen can see that this company definitely has the potential to become an internationally renowned chain.

The template for future growth is Golden Arches and Kaifeng cuisine!

China's future Golden Arches and Kaifeng cuisine, as long as such slogans are shouted out, it can cause excitement in the capital market.

I don't know how much capital is eyeing this company now. Recently, Xia Hongtao has received many calls from his friends in the capital market, all of which were to inquire about the chef's manufacturing situation.

Yingyue International was an example before. Although they were repelled, more capital will definitely pop up in the future, and their strength will definitely be stronger than Yingyue International.

No one knows what will happen in the future, so the boss has cut off his assets at this time to prepare for a rainy day.

This is obviously to use celebrity chefs to create fast food chains as targets to attract the attention of outside capital.

As for the real core, such as the ingredient package factory, the supply channels for 'Belarusian beef', and the exclusive agency rights for the 'secret recipe ingredient package', he still has these cores firmly in his hands.

In this way, in the future, even if Celebrity Chef Manufacturing is put on the market, even if the boss only holds the minimum equity, he will still have the right to demand different rights for the same shares.

The boss is obviously preparing for the company's future listing!

Moreover, when the company goes public in the future, it will definitely be allocated AB shares. Even if the boss does not hold too many shares, he can still have absolute control over the company.

Hey, who dares to object then? If you dare to object, the boss can start a new business in a minute.

This configuration is the most reasonable, which can not only allow the boss to firmly control the company, but also satisfy the needs of external capital for pursuing profits.

This will avoid fearless disputes and a waste of resources between the two parties fighting for control of the company.

After all, when a company develops to a certain scale in the future, it is impossible to be alone all the time. Although you do not need external funds, in a complex business environment like China.

An ally is a must-have partner for a successful businessman and enterprise, otherwise all kinds of overt and covert attacks from the business world will be enough to kill you.

With allies, you can not only expand business channels, but also provide you with continued resources in all aspects to resist unknown risks.

This is the main reason why many companies are running very well and do not need external funds at all, but they eventually choose to go public.

He is less than thirty years old, has created such a big family business, and can still think so far. Xia Hongtao admires Xiao Feng even more.

Now he has jumped out of the thinking category of a business operator and has risen to the level of a capital player.

And this is just a celebrity chef group. The boss also has another money-making tool, the Ninth Laboratory!

That company was an enterprise with a better future than that of a celebrity chef. Xia Hongtao felt a little dizzy when he thought that he was also the vice president of finance and director of operations of that company.

"Okay, there is another important thing, which is the adjustment of salary. Everyone has arrived at a new position, and the salary must be adjusted..."

The company is no longer the original grassroots team, and now earns millions in profits every day. It would be a bit excessive to give these directors a monthly salary of 10,000 yuan.

What's more, Xiao Feng often abandons the boss. If he wants these senior managers to be able to work with peace of mind when he is away, it is necessary to increase their salary.

Kajia and Zhu Ziqi may not care about the money, but others like Xiao Lin, Zhou Jing, Tian Qing, Shang Zhenye, and Xia Hongtao definitely do.

Everyone's wages are doubled, and not doubled, but tripled.

It seems that he cannot compare with the directors of large companies in first-tier cities, but with the bonus at the end of the year, it must be over one million.

The most important thing is that Xiao Feng also announced the equity incentive mechanism.

He will take out 5% of the equity and distribute it to several senior executives in the form of dry shares. Although it seems stingy, each person will receive less than 1%, but this is already extraordinary.

They all know that anyone in this company can be missing, but only Xiao Feng cannot be missing, because almost all of the company's core competitiveness comes from him.

So everyone is very grateful if they give out 5%, not to mention that 5% is already a lot. If you do a good job, it is possible to give out tens of millions every year.

Of course, this is dry stock, which means that if you leave your job or change jobs in the future, you must hand it over.

And even if the company goes public in the future, these shares cannot be resold at will. Even if they are sold, Xiao Feng's consent must be obtained first.

Another 5% will be used as a distribution to encourage other high-level and middle-level people who have contributed in the future.

Giving out 10% in one breath seemed like a small amount, but in fact they all understood that Xiao Feng was already very generous.

And Xiao Feng understands better that if you want your horse to run fast, you can't let it stop eating grass.

He himself is often absent from the company, and the company's main operations rely on these people. If you earn several billions a year, and give others one million, do you think they can balance their minds over time?

At that time, even if you are not satisfied with their work, you can replace them, but are the new people reliable? Do they not need to be adjusted? If you are not satisfied and leave, don't you have to recruit people frequently?
Chapter completed!