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422 How to Define Beauty

"Xiao, what do you think is the most important feature of the product launched by your ninth laboratory?"

"Whitening, anti-wrinkle, freckle removal, delaying aging..."

"Haha, you know, these features of your product are not only what all cosmetics companies dream of, but also what everyone, whether they are men or women, dreams of and pursues tirelessly. Currently on the market, it can be said that you are the best

Before the products of Lab 9 appeared, no cosmetics company could launch a cosmetic product that covered all the above characteristics. But your products of Lab 9 have done that, so how do you let everyone know about your product?

What are the features of the product?”

Laura asked a barrage of questions, which really stunned Xiao Feng. He really had no clue about cosmetics marketing.

"You have to seize the pain points of these cosmetics industry for marketing! What are men and women afraid of? What they are afraid of is getting up every morning and looking in the mirror, and suddenly find a few more wrinkles on the face, or a few more spots on the body.

, but these are all things your cosmetics can solve.”

Laura began to explain her marketing concept to Xiao Feng. Xiao Feng listened very carefully. This woman spoke eloquently and her thoughts were very clear. Let’s see what kind of plan she will come up with and whether it can be done.

Convinced myself.

"Look at these people I have found! This Daphne Shafir is ninety years old this year, but she has been a model since 1948 and has been working in this industry for seventy years.

, she still appears on the T stage once a year. You may not think she is old, but she is very senior in this industry and has great influence. She can be said to be the originator of our modeling industry. You see, even though she has spent a lot of money.

She spent a lot of money on maintenance, but the wrinkles on her face are inevitable, as well as the age spots on her body. If she uses the products of the Ninth Laboratory and produces results, after she appears on the stage, do you think it will happen?

What kind of effect is it?”

Hearing what Laura said, Xiao Feng gradually understood why she chose these models, but Laura was still talking without any intention of stopping.

"This Yamina Rossi is already sixty years old and a grandmother of two children. And like Daphne, she is also a legend in the modeling industry because she only started to enter the modeling industry when she was 45 years old.

Yes, before that, she had always been a housewife. So she had a great influence on the common people. What kind of impact would it have on him if he used the products of Lab 9 and went on the catwalk?

"

Xiao Feng has been silent. The contrast effect caused by using such models is often the most obvious. If such a show is completed, it will not only make these models successful, but also definitely make the Ninth Laboratory famous.

.

"I understand what you mean, Laura. You want to create the strongest visual contrast to market the cosmetics of our ninth laboratory, right?"

"Yes, this is what I want, the most intuitive visual contrast. Only then will it bring the most shocking visual experience! If you are willing to hand over the agency rights of the Ninth Laboratory Cosmetics in Europe to me, this big event will

I am willing to plan the show myself."

Laura smiled and said to Xiao Feng, and Xiao Feng asked Laura with a smile: "You revealed your trump card so early, aren't you afraid that I will ditch you and go it alone?"

"No, of course I'm not afraid. First of all, you are Pierre's friend, and I believe in your character. Secondly, even if you leave me and do it yourself, you can't get in touch with these people. These models are not something you can just spend money on."

It can be done, in fact many of them are not short of money!"

Laura said confidently that this woman has been very strong from the beginning, and Xiao Feng did not want her to dominate the entire negotiation. At this time, he replied with a sneer.

"Yes, they may not be short of money, but aren't they afraid of getting old?"

This sentence immediately sent a chill down Laura's back. It was true that she was careless and revealed her trump card too early.

Even if Xiao Feng didn't know those top models, if he brought the Ninth Laboratory's products to those people and showed them the actual effects, how many of them would be able to reject him?

Why didn't he think of this? If he really uses his own ideas to operate, with his financial resources, nothing is impossible, then he can completely abandon himself and go it alone!

When she thought of this, Laura felt a chill in her heart. Some of the little pride she had felt before was completely gone at this time.

At this time, Xiao Feng smiled: "But you are right about one thing, that is, I am Pierre's friend, and you can trust my character. Since you proposed this plan, of course I cannot

He takes it as his own, okay. Laura, you have convinced me, then I wish us a happy cooperation."

After Xiao Feng finished speaking, he stood up, smiled and stretched out his hand, while Laura stood up with excitement on her face, held Xiao Feng's hand tightly, and shook it vigorously.

"Mr. Xiao, please rest assured and entrust me to represent the products of the Ninth Laboratory. I will never let you down. I will definitely make you a great success in Europe."

"No, let's make it big in Europe."

Xiao Feng said with a smile, and Laura nodded excitedly: "Yes, it will make us a great success in Europe."

"Well, I'll leave the rest to you. I'll have someone give you some samples later. You can take them back and try them on those models."

"By the way, what do you plan to call this large fashion show?"

"I've already thought of the name, it's called How to Define Beauty!"

Not to mention, the name Laura gave her is really interesting. Xiao Feng nodded in agreement. Laura is the real expert in the field of fashion. It is best to leave this aspect to the experts.

"Okay, Xiao, now that the cooperation in the field of cosmetics has been negotiated, it's time for us to talk business. The Dynasty series of drinks I bought last time, as well as the caviar of Yingge Stone, have been

Sold out, do you still have stock here? I need to restock, a lot of replenishment..."

Laura and Xiao Feng had already concluded the cosmetics business, and Pierre also took the opportunity to take over the conversation.

This time he brought Laura to Bincheng. Of course, he didn't come specifically for cosmetics. In fact, they originally came for the Dynasty series of drinks provided by Xiao Feng, as well as the caviar.

Last time, he purchased a total of more than 20 million euros in drinks from Xiao Feng and returned to Europe with caviar. Little did he know that these products were very popular in France and Europe.

The market's acceptance and popularity completely exceeded their expectations. Originally, he was thinking that it might take a while to warm up and cultivate the market for this new caviar and special-flavored drinks.

Gradually it was accepted by the market.

Unexpectedly, without any testing at all, the wine and caviar became very popular after their first appearance at a high-end event in Paris, conquering the taste buds of countless dignitaries.

Since then, the Saint Road Group has become the most popular high-end public relations company in France and even Europe. There is an endless stream of orders for various high-end cocktail parties, and their family has made a lot of money.

And those exotic wines became even more popular once they were launched, especially the red fruit wine, which was widely praised by celebrities and dignitaries. There was an endless stream of people calling his home to sell wine every day.

Although he has improved his hunger sales method to the extreme, he still ignored the enthusiasm of his customers. Now the orders for the red fruit wine and two other exotic wines have been scheduled for a year later.

Their wine cellar had long been empty, which was the main reason why he came to see Xiao Feng this time.

Anyway, we were old acquaintances before, not to mention that Xiao Feng had already prepared the supply and was waiting for Pierre and the others to arrive.

Now that Pierre asked about it, of course he didn't hide it, he directly discussed the price and quantity with him, and then signed the contract.

Now that the Dynasty series of drinks and Eagle Stone Caviar have become very popular in Europe, Shenglu Group is making a lot of money. Naturally, Xiao Feng will not watch them take away all the benefits. It is necessary to increase the quotation appropriately.

of.

And Pierre, who had already tasted the benefits, naturally had no objection. Anyway, the wool comes from the sheep. No matter how Xiao Feng increases the price, some consumers will pay in the end.

The Shenglu Group will definitely leave enough profit margins for themselves. Who makes the rich like this drink and caviar so much!

A deal of 100 million euros was concluded in this way, and according to Pierre's prediction, the enthusiasm of the European market has been completely mobilized.

Because the wine and caviar still have the special taste and are irreplaceable, the goods purchased this time will probably last for a few months. It is expected that he will come to Xiao Feng again around Christmas to restock.

Therefore, he repeatedly emphasized that he hoped that Xiao Feng could prepare enough supply to avoid shortage of supply in the future.

The two businesses were negotiated in such an understatement. After the contract was signed, Pierre directly gave Xiao Feng 50% of the payment, and he got more than 50 million euros.

For the remaining 50 million, after Xiao Feng delivers the wine and caviar to Bincheng Pier for shipment, Pierre will call him. As a strong supplier, Pierre will not dare to bet on Xiao Feng.

Feng's payment.

With more than one billion yuan in hand, Xiao Feng roughly estimated that it was about one billion yuan. Adding his own one billion yuan, the shortfall in purchasing the Twin Towers was currently only two billion yuan.

As for the gap of 2 billion, it seems that we can only rely on banks and financial institutions.
Chapter completed!
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