"Want to represent the products of Laboratory 9?"

Xiao Feng looked at Zhu Ziqi with a half-smile. Zhu Ziqi stretched out her hand and hit him in angrily manner: "Is that okay?"

Xiao Feng secretly smiled, this girl must have gone back to brag to her relatives, or she was picked up and couldn't get off the stage, so she came back to beg for herself.

He is absolutely confident in the quality and efficacy of the cosmetics produced by the Ninth Laboratory, but he has always been a little confused about how to open the domestic market.

Firstly, he has never entered the cosmetics market and does not know how to play in this industry. Secondly, as a new brand and a domestic brand, he must have a place in the domestic cosmetics market that has been almost completely divided.

It will be quite difficult.

During this time, Xiao Feng has been thinking about how to enter this industry.

The research team they invited also gave them a business report, which also recommended some mature business models, which were all the same old routines from the past.

Find big celebrities to endorse them, and then advertise them all over the place. This is what most new cosmetic brands do, and the results are pretty good.

The only disadvantage of doing this is that the initial investment will be relatively large, and this is the method that Xiao Feng least wants to use.

Because most of those who have played these tricks before are foreign brands. These foreign brands themselves have considerable capital accumulation, so hundreds of millions or even billions of advertising fees a year are nothing to them.

Son.

And this is a newly created domestic brand. If he plays this way, his capital chain will bear a lot of pressure.

Moreover, when you are not very famous, if you look for a big star, they may be jealous of their feathers and unwilling to accept his advertisements. Even if they are willing to accept, they may be aggressive and demand high prices, which is not what they are willing to do.

Also, according to the business model in the business plan, they have to contact major domestic supermarkets to rent counters and sell cosmetics on site, so the cost of sales will be very high.

Just renting a sales counter in major supermarkets requires a lot of investment. With the rise of e-commerce, most of the sales counters in major supermarkets are actually losing money, but why do those brands still

Are you insisting on driving?

It’s because they are a big brand, they have strong financial strength, and they are not afraid of burning money, and such counters are another way of advertising.

The most important thing is that once it’s time for supermarkets to organize activities, they can complete a month’s sales in one day!

But at this time, for big brands, if new domestic brands like Lab 9 follow suit, they are looking for death!

Besides, Chinese consumers are often not very confident in their own national brands, and always feel that the quality and effectiveness of our domestic brands are inferior to those of foreign products.

Especially for this kind of thing that is applied to the face, the largest audience is women, and these women are often the ones who recognize foreign brands the most.

Therefore, Xiao Feng did not quite agree with the mature business model recommended in the business plan. If a big foreign brand did it, the success rate might be 70%. But if he did it like that, he felt that the success rate was not high.

It will be higher than 50%.

So he didn't plan to use ordinary methods to promote his products. Helen came before and he gave Helen a set of cosmetics, which was just a test.

When developing new business models in China, especially if you want to make your products high-end and be accepted by consumers, you have to take a special route.

The country has been extremely weak for many years. In addition, over the past 30 years of reform and opening up, foreign brands have continued to introduce and penetrate, making the Chinese people full of lack of confidence in their own domestic brands.

In addition, more than ten years ago, the Chinese people themselves were not living up to expectations. Many industries were full of shoddy manufacturing, fake copycats, and the phenomenon of cheating their own people. This made the impression of Chinese consumers on their own domestic brands even worse.

Although in recent years, as more and more domestic companies have begun to pay attention to reputation, consumer experience, and the cultivation of consumer groups, the previous impression that domestically produced products were low-priced and inferior has begun to be gradually eliminated from the minds of consumers.

, but this always requires a process and cannot be achieved overnight.

Moreover, there are currently not many domestically produced high-end products that are truly accepted by domestic consumers, and one of the few successful examples is Warwick mobile phones!

And how did Warwick Mobile do it? It's because they took the route of being a powerful company, engaged in research and development in a down-to-earth manner, truly mastered their core technology, and then took the products abroad first to conquer those foreigners.

Let those foreigners think, wow, this Chinese product is really good, and then transfer those foreigners' understanding of their products to the country. When domestic consumers see it, wow, look at Warwick's phone, even foreigners say

Well, it ranks so high on foreign rankings, and even foreigners are rushing to buy it, so it must be good.

It is through this transmission effect that Chinese consumers have gradually accepted the concept that Warwick can also make real high-end products, and gradually defeated Losing Stars and fruit machines in the domestic high-end market.

And this kind of consumption concept marketing also fully reflects the lack of confidence of Chinese consumers in domestic brands. You have to see what foreigners think of everything. If foreigners say it is good, then it is really good. On the contrary

It's because I don't want to and don't dare to try.

Of course, this is mainly related to the consumption experience of being cheated by domestic brands for many years. It will take time to reverse this consumption concept.

As for the products of the Ninth Laboratory, if they want to win the hearts of Chinese consumers, Xiao Feng feels that they can only export them and then switch to domestic sales.

Let this brand first gain a good reputation abroad and win a good reputation. Once foreigners accept this product, domestic consumers will also accept it.

The advantage of doing this is that you can directly enter the domestic high-end market.

Think about the domestic high-end mobile phone market back then, which was always dominated by Zangxing and Guoguo. Xiaomi and many other companies wanted to enter this market, but they never succeeded.

Including Huawei, they tried many times, but they all ended in failure. In the end, Huawei actually developed its own chip, and then equipped it with its own unique camera, so that its products had the technology to compete with those two brands.

Advantages, this has a selling point, and this is how we can open the door to the high-end market and enter this market.

Their previous efforts were ridiculed for a long time, and many consumers thought they overestimated their capabilities.

As for the products of the Ninth Laboratory, after Xiao Feng learned from Warwick's successful path, he did not intend to take such detours. He directly went to the overseas market first, made a name for himself overseas, and then returned to China and directly entered the high-end market.

It is also easier to be accepted this way.

But now Zhu Ziqi told herself that her cousin wanted to represent her products, which somewhat disrupted Xiao Feng's marketing plan.

He didn't want to agree, but it was a rare time for Zhu Ziqi to beg him, and not agreeing would be a bit too much. At this time, Zhu Ziqi also saw Xiao Feng's unwillingness, and quickly took the tablet and opened the e-commerce website.

"Brother Feng, look, this is my cousin's online store. Look, they are one of the top ten online stores in terms of sales on a certain cat! They bought more than one billion for one 618? That's a lot of consumption

Everyone knows that the products they sell are of stable quality..."

Zhu Ziqi had already told herself this. If she didn't agree, it would be too much. Xiao Feng chuckled.

"Okay, but let me tell you, at the moment, we haven't made a detailed plan on how to market and promote Laboratory 9. I can ask Laboratory 9 to produce a batch of samples and give them to your cousin.

Over there, if she really wants to be an agent, she might as well use their channels to advertise for us online first."

Xiao Feng finally relaxed, and Zhu Ziqi almost jumped up with joy. She had indeed boasted and patted her chest in front of her cousin before. Xiao Feng agreed to her, and she was finally able to save face.

Moreover, her cousin has a very good relationship with her, and she helped accomplish this matter, so her cousin will definitely express her gratitude.

"Don't worry, Brother Feng, my cousin is the best at promoting a new cosmetic product. This is also the main reason why many foreign big-name cosmetics are willing to cooperate with her and let her be their agent."

"Oh? How did they promote their new products before? Can you tell me?"

After hearing what Zhu Ziqi said, Xiao Feng was naturally curious about how e-commerce companies promote new cosmetics.

"Hey, it's not simple. For example, a new facial cream is launched. They will select some VIP customers who have been shopping in their online store for a long time. If they sell lipstick, they will send samples of the cream, and then let them give feedback in three days.

Just give me as much as you want for free. You know, women love to take advantage. Of course they like free gifts. They write replies and post pictures in three days, and there are discounts. Of course they are willing. Even if they used other facial creams before, they will

I will use this sample for three days first, take pictures and get discounts..."

When Zhu Ziqi said this, Xiao Feng basically understood that this businessman is really good.

"...If the newly launched cosmetics are really effective and those customers try it out, they will find that, eh, this new product seems to be effective? Then the merchants will advertise and build momentum, it's the XXX Shopping Festival,

XXX’s new product is on the market with a big discount, so the market has opened up..."

Xiao Feng originally didn't understand how to run a cosmetics business, but now after listening to Zhu Ziqi's words, he felt that he had been taught a lesson. However, the effect of this lesson was particularly good in his opinion, making him feel enlightened.

.
Chapter completed!