"Well, that's not necessary. Although our speed is a little slower, it's better to be steady and steady. Brother Wan, you also know that we make fast food and rely entirely on word of mouth. Our current distribution chain is not enough to open a large number of stores across the country.

demand. If the taste is not up to standard and the brand is ruined, it will be bad."

Xiao Feng politely declined Wan Gongzi's request, and Wan Gongzi was not angry at all. It was true that someone had replaced him, guarding a hen that could lay golden eggs, and he would not trade it easily.

Why should you separate one bite from another when you can obviously eat it yourself? In Xiao Feng’s view, Wan Gongzi’s request is not much different from that of the Yingyue International group of venture capital investors.

However, the main purpose of Mr. Wan's trip was not all for fast food. He changed the subject.

"In that case, what about your barbecue restaurant? Do you have any idea of ​​opening a chain?"

The fact that he came to Xiao Feng this time was actually related to Yida's current predicament. Last year, their family's backer collapsed. As a result, Yida immediately fell into danger. There was a crusade online. In addition, their family originally started out in real estate.

In the eyes of ordinary people, it was not a good thing, so it was made particularly miserable.

His father also broke his arms to survive, and even did ridiculous things like using his own money and lending it to others to buy his own assets, which was a total loss of face.

But it is precisely because of this that he has been able to save part of his property and maintain the vitality of his family. This is also the main reason why Mr. Wan has kept an unusually low profile in the past year or so.

However, although the property has been saved, the real estate industry is currently in a slump, and their family has sold a lot of its previous high-quality assets, and now they can only rely on theater chains to obtain some income.

Recently, his father and he have been looking for new breakthroughs, some projects that can make money and are suitable for investment. When the famous chef created this fast food restaurant, it brought them a big surprise.

Originally, Mr. Wan mentioned it accidentally, and then his father decided to send Zhao Sutong to try it out. He joined 200 stores for the first time, and the profitability of this fast food restaurant brought them great benefits.

surprise.

A single store can guarantee a net profit of more than 5,000 to 10,000 yuan every day, and even higher during holidays. With 200 stores, a net profit of at least 2 million yuan can be guaranteed every day.

Although this speed of making money is a little slower than before when speculating in real estate, the advantage is that the profit model is stable and the money flows steadily!

After that, he also specially organized a team to analyze the profit model of celebrity chefs, but the main focus was still on barbecue restaurants, because for them, the profits of barbecue restaurants should be greater than those of fast food restaurants.

It is also more in line with their Yida appetite.

Before he came, he made two plans. One was to ask for a stake in the famous chef's production, but he also knew that there was little hope. The other was to see if he could win the agency of their barbecue, or join the franchise, or cooperate.

When Xiao Feng heard Master Wan ask this question, he knew that this should be the real purpose of Master Wan's trip.

"I haven't considered this yet, mainly because my energy is limited."

"Oh? That's it, brother, how about we cooperate in this area? What do you think? I won't hide it from you. Before I came, I organized a team to inspect the domestic catering market and found that in recent years, various

Self-service barbecues are very popular across the country. We at Yida want to create our own brand in this field, but if we want to succeed, we must have core competitiveness."

Master Wan breathed a sigh of relief when he heard Xiao Feng said that he didn't plan to make the barbecue restaurant bigger, and then he started to talk eloquently. Xiao Feng nodded frequently when he heard this.

"What is the core competitiveness of a catering company? In addition to special services like Haidilao, cleanliness, tidiness and other factors, I think the core competitiveness should be the taste of food!"

"And this core competitiveness lies in the taste of your barbecue. The success of your famous chef's production before was also based on the unique taste, wasn't it?"

After hearing what Mr. Wan said, Xiao Feng understood. It seemed that Mr. Wan had really worked hard on catering.

In fact, catering can be said to be inseparable from its roots. If you want to run a catering company well, the most critical aspect is the taste of the food produced by your restaurant. This is the real core competitiveness.

For example, he is now building this celebrity chef restaurant, which looks no different from other Chinese fast food chains in the country. But why is it that his store has only been open for one year and is able to attract investors to join, and the franchise fee is so expensive, and yet it is so successful?

?

The key lies in the taste of his food made with exotic mushroom powder. This taste is very unique and can adapt to the tastes of people with different preferences.

This is the most fundamental reason for the success of his celebrity chef business. If the food he cooks here is not delicious and has no characteristics, then no matter how much effort he puts into advertising, it will be useless.

And Mr. Wan has obviously grasped the core element of running a catering business, which is taste!

"Then Brother Wan, how do you want to cooperate?"

Since everyone has said so, Xiao Feng certainly has to appreciate praise. Even though he is now a rising star in Bincheng's business community, he is still not enough in front of Mr. Wan, so he cannot offend this person.

Moreover, they approached him politely to discuss cooperation. Of course, he had no reason to reject such a strong partner.

What's more important is that Wan Gongzi's family is a large and well-known enterprise that has been operating in the country for many years, and has many intricate relationships. Being able to establish a relationship with him will be of great benefit to Xiao Feng's future business and the expansion of his network.

"I won't hide it from you. In fact, I have been thinking about this business since I ate your barbecue a few times before. Later, I also inspected many barbecue restaurants in the country, from various regions and flavors, but I still have

There are really few restaurants that can compare with the taste of your barbecue. The taste of your barbecue can be said to be unique, and in my opinion, this is the biggest selling point."

As Mr. Wan spoke, he made a gesture, and then Zhao Sutong beside him took out a thick blue book and handed it to Mr. Wan. Mr. Wan pushed the blue book in front of Xiao Feng.

"This is a business survey I asked someone to do. Come and take a look."

Looking at the thick feasible plan in front of him, Xiao Feng couldn't help but be a little stunned. It seems that no one succeeds casually. The impression left by Mr. Wan in public has always been that he is bohemian and likes

He speaks arrogantly, as if he is a dandy.

But you must not deny his achievements just because of this. In just a few years, the assets of 500 million given to him by his father have increased more than ten times. This is not something that everyone can do.

And from the feasible plan he pushed over, we can see the intentions of Mr. Wan. Every investment he makes is not made randomly, but is carefully planned.

He picked up the plan book and flipped through it. Like most feasible plans, it started with an overview of the domestic catering industry, especially the development in recent years, and listed very detailed data.

Obviously, this is detailed data obtained from various domestic catering associations. Data obtained after personal research, including the industry scale in the previous ten years, the current industry scale, and predictions of future development scale.

It also combines a lot of market research results, and even takes into account the growth of domestic per capita consumption levels, changes in consumption habits, inflation, national macro factors, etc., making this paragraph look very credible.

high.

Then there is the general analysis of the domestic barbecue industry. This part divides barbecue into various types, such as skewers, iron plate barbecue, etc., and then each has a certain market share, number of stores, and business volume.

detailed data.

Finally, I will specifically explain the iron plate barbecue restaurant. This iron plate barbecue is actually a Korean barbecue model. Unlike the skewers shop, this kind of store needs a dedicated store and fine decoration.

The cost of purchasing equipment is also relatively high, but it is cleaner, more professional, and easier to form a chain operation model. To put it bluntly, it is easier to scale up.

It listed a lot of detailed data, and after some argumentation, we finally came to the conclusion that although the competition in the domestic catering market is fierce now, if you can make it unique, it is very easy to succeed by investing in such a barbecue restaurant.

The feature repeatedly emphasized in this plan, even the stupidest Xiao Feng could guess at this time, should be his barbecue seasoning recipe.

A feasible plan, as thick as a college textbook, with more than 200 pages, he flipped through it as if it were just a quick glance. When he saw the key data, he looked at it a few more times, but even so, he spent more than an hour reading it.

, I just finished flipping through this plan book.

Mr. Wan, who was opposite him, was not impatient at all and did not make a sound. He just sat opposite and flipped through his mobile phone. After he finished reading, he put down the feasible plan in his hand and asked Xiao Feng with a smile.

"Brother, what do you think of my plan?"

"Well, I probably understand. You want to open a barbecue chain."

"That's right, I have inspected many barbecue restaurants in China before, and I think that your self-service barbecue model is more popular in Bincheng, but not many other places. It is also a big burden for businesses.

So I have no intention of extending this self-service barbecue model to the whole country. The model I draw from is the previous Sanqianli Barbeque, but I am different from them. Not only do I allow others to join, I plan to operate it all by myself."
Chapter completed!