There is a new book "Starting from a Superstar". Please help me collect it and give me some recommendations!

**********************

As long as these bosses in the audience are not stupid and have received the most basic nine-year compulsory education, as long as they understand primary school level mathematics, know addition, subtraction, multiplication and division, and do a simple calculation by themselves, they will know whether it is worthwhile to join their store.

Fortunately, the boss insisted at the beginning, otherwise she and Xiao Lin had felt that they were not sure when the franchise fee was set at 500,000 yuan. But when the boss shouted that the franchise fee was set at 2 million, they all thought that the boss had set the franchise fee at 2 million.

Are you crazy?

However, the boss insists that the data does not lie, and is willing to spend 800,000 yuan to find a consulting company to make a business research report. She and Xiao Lin really admire it. This is courage!

Ordinary bosses, when they are not sure if anyone is willing to pay the franchise fee, are willing to spend millions of dollars to make investment feasibility reports to investors. How can anyone prepare for such an investment promotion and franchising meeting? This needs to be paid out

How much sincerity and how much risk?

Think about other fast food brand investment and franchising conferences. I'm afraid most of them are old-fashioned. They prepare a few beautiful PPTs, which are full of predictions about the industry's prospects. They don't provide a few data at all, and then find someone who is eloquent.

Just go on stage and tell stories.

But this situation may be effective in the software or high-tech industries, because in such industries, investors are interested in the vision you describe and your future growth space, so they are called venture capital.

In the catering industry, it may have been okay to operate this way in the past, but now that the real industry is shrinking, it will not work if they don't come up with some real materials and some unique selling points.

The merchants who participated in the investment were nothing compared to those venture capital investors. Those venture capital investors were all giants who invested hundreds of millions without blinking an eye, while every merchant they faced had a net worth of several million.

Or the small wealthy class with tens of millions are incomparable to those predators who spend money without blinking an eye. If you want such people to spend money, you must come up with convincing data.

And now it seems that this strategy is indeed quite good. So far, no one of these merchants has really gotten up and left the table. Many of them are even holding mobile calculators and constantly calculating there.

This situation made Zhou Jing very happy. It was obvious that these people had listened to what she had said before and had fallen into their rhythm.

The more carefully these people calculate, the greater the possibility that they will pay when recruiting investors to join.

It seems that the boss said before that it is necessary to achieve the goal in one step and set the future positioning of celebrity chefs at the same level as Kaifeng cuisine and Golden Arches. This step is really the right one.

If not, the pricing standard for franchise fees this time is too low. How will you set the price when the next investment and franchise conference is held?

As the manager of Celebrity Chef Manufacturing, Zhou Jing knows that as long as such fast food restaurants are opened across the country, there is no reason why they will not be popular. When they become popular, the second round of investment is being carried out, and your franchise fee will increase.

This will cause dissatisfaction among franchisees. Whether they are already franchisees and want to open new ones, or they are new investors, they will feel that you are raising your prices.

But if prices were not raised at that time, celebrity chefs would lose money.

So it is better to set a high price from the beginning. In this way, as long as they accept it the first time, they will get used to it in the future. In the future, the business will be popular, and the first batch of merchants to join will make money and benefit.

Even if the price increases at that time, no one will object, and maybe even the first batch of merchants to join will agree.

Because at that time, the more expensive you set the franchise fee, the more latecomers will be blocked out. In this way, only the first batch of franchisees who have tasted the benefits of joining, as well as those with capital, are qualified to continue joining.

More branches, more money, without having to worry about too many people competing for a slice of the cake.

These are the consumption and investment psychology that Xiao Feng told them. Zhou Jing didn't believe it before, but now it seems that Xiao Feng's words still make some sense. Although they are not necessarily correct, they do make these investors understand.

I understand eighty or ninety times in my heart.

"In addition, I can also provide you with a new idea. I have said it before. The reason why the net profit of our stores is high is entirely because we have many stores, all of which are self-owned. I believe everyone knows that now

When running a catering business, the rent of the store will account for a large part of the cost. And our franchise fee is not low. If the merchants present have financial difficulties, they may wish to merge two or more companies for investment. This can reduce investment risks.

, Secondly, someone can provide the store, and someone can provide the franchise fee, which can ensure that everyone's income is higher. The biggest advantage of our fast food chain is that we can provide a supply procurement registration system and an accounting system. We can also provide our own homemade

The financial system and unified purchasing and sales process standards will greatly improve financial transparency, which will also increase the feasibility of everyone's cooperation..."

Zhou Jing once again presented a cooperation concept to everyone on the stage. As soon as this concept was thrown out, the merchants in the audience who originally thought that the investment was large but were still a little hesitant immediately brightened up. Yes, if one person invests and feels that the risk is high,

, the investment is high, can you cooperate with others?

If you run such a small business, what experienced merchants fear most is cooperating with others, because catering involves many gray areas such as purchasing and finance, which can easily lead to disputes.

However, fast food with such a standardized process will avoid such gray areas. The purchasing of ingredients is uniformly distributed by the merchant. The franchisee only needs to purchase a small amount of consumables locally, so that people can avoid making mistakes when purchasing.

hands and feet.

Moreover, people have said that a financial system can be provided, which greatly avoids the possibility of financial manipulation. If you cooperate with other people, you will really save a lot of worry.

If one party can provide funds and the other party can provide stores, that is the most suitable. If no such partner can be found, then no one can share one million to invest in such a franchise chain, based on their profitability.

, it’s quite cost-effective. Although you earn a little less, the risk is also low!

What many merchants are thinking at this time is that this chef is really a conscientious merchant. He has even thought of this for everyone. This is called truly treating customers as God. This service standard and investment details are really amazing.

It's much better than the overbearing restaurants like Kaifeng Cuisine and Golden Arch Gate.

Of course Zhou Jing will not tell them that the financial software they provide, designed by Kajia herself, is of course charged and will be upgraded and updated regularly. Hey, membership fees are charged every year, and for such software, they

Of course, there is also a backdoor, which allows real-time monitoring of the operating conditions of each franchise store and the most detailed first-hand data.

Now they are not strong enough. In order to attract customers, they do not require customers to use this software for the first time. But in the future, when celebrity chef production really becomes popular across the country and they become a truly strong party, they will require

All franchise stores must use their purchasing software and financial software.

At that time, not only will you be able to make a fortune by selling software, but you will also be able to keep track of the sales of franchise stores across the country and have first-hand data! And such data will be very valuable in the future!

"Okay, the conference has been held for two hours, and we will give everyone a half-hour break. At half past eleven, we will enter the bidding process. This time we are inviting investment nationwide, but it is only open for two hours.

There are hundreds of places available, so please be prepared."

The investment fair has completely entered the rhythm that Xiao Feng expected. Of course, there must be some relaxation. Give these people half an hour to pee, smoke, or raise money. The next time will enter the most critical moment.

Already.

The merchants who attended the meeting were also very grateful for the considerateness of the organizer. It was different from the scammer investment fairs they had attended before. That kind of investment fair was fast-paced throughout and used various beautiful PPTs and eloquence.

A good storyteller brings you into their rhythm, and then makes your blood boil with enthusiasm. Then they don't even let you think about it, and they immediately ask you to pay.

And they are really conscientious. They give them a cooling-off period and let them think carefully. This shows their sincerity!

With this half hour, many merchants with insufficient funds, or merchants who want to reduce risks, can get together. Whether they are acquaintances or strangers, they can understand each other's situation, and then decide whether to cooperate with them.

cooperate with each other.

If you have the conditions to work alone but lack a little funds, you can contact your friends at this time to raise funds and prepare for the next bidding meeting.

Half an hour passed quickly, and soon all the merchants returned to their seats. Those who were supposed to build relationships and discuss cooperation were almost ready, and those who were supposed to raise funds were almost borrowed. Everyone was gearing up and preparing.

The next battle begins. Made by a famous chef, this time there are 200 places open nationwide. Although they don’t know why they set such a standard, but later, if it really becomes popular, they are afraid that they will

I can't grab this spot.

A series of data listed by others before, coupled with many days of research and verification by myself, have made many people firmly determined to invest in this store.

"Okay, now it's time to enter the bidding stage. You can sign up voluntarily in any region of the country. No matter how many stores you open, it's all based on voluntary sign-up. We're only opening 200 places this time. The number is limited. Please hurry up...

"
Chapter completed!