However, opening a store in a first-tier city is not something you can do successfully just by scratching your head. If you want to make celebrity chef manufacturing bigger and stronger, and gain fame, you need to go through various researches.

"Have you done a feasibility report on this investment?"

"Okay, this time we went out for inspection and specially hired people from XXX Consulting Company to run with us. Ma De, the fees charged by these guys are really shady. Just an industry report on the national fast food industry.

It costs thousands. The fee for this feasibility report cost us even more than 300,000!"

Xiao Lin and Xiao Feng complained, Xiao Feng smiled slightly, but did not care about the cost of more than 300,000 yuan.

There are also many well-known consulting companies in the industry among the four major firms. What do they make a living on? Isn’t it just such refined research services? As long as their reports have real materials, let alone 300,000 yuan, it will be 500,000 yuan.

I think it’s worth it!

Real business, especially investing in an industry now, is not like in YY novels, where you can invest as soon as you have the money. In fact, investors have a lot of work to do before investing.

For example, you need to understand the current status of the industry you want to invest in, as well as future prospects and development expectations. There are specialized industry associations in China to do this, and they publish an annual report every year. What the heck, these annual reports are all purchased online with clearly marked prices.

, any amount costs seven to eight thousand, and the charges in popular industries are even more expensive, often tens of thousands, or hundreds of thousands.

Moreover, the report they produce will contain very detailed data on the entire industry, and will also make estimates for future development based on the current industry profile.

The feasibility reports that consulting companies make for you are not random fabrications. They have dedicated people who write them based on your own characteristics, the scale of capital investment, the target customer groups, the current situation of the investment industry, and future development expectations.

An investment feasibility report can allow investors to have a more detailed understanding of the industry they are about to invest in and accurately position their investment. The price of such a feasibility report is often hundreds of thousands, and some

It even costs millions. Because it requires a lot of industry data and personnel support, the price is also very expensive.

But as long as you do this, if the feasibility report is very good, then your investment will have at least half, more than 50% more success probability than those mindless investments. Even if it does not make money, most of it will not.

Losing money.

Therefore, Xiao Feng attaches great importance to this aspect. He took a feasibility report written by a professional consulting company from Xiao Lin. Although this consulting company is a local company, it is still very professional and conscientious. He has learned about famous chefs.

After analyzing the manufacturing characteristics and profitability, a systematic analysis was conducted based on their investment scale, profitability, and the consumption power of which cities.

This report is very detailed. First, I wrote an overview of the development of the domestic fast food industry in recent years, especially the rise of the Chinese fast food industry. Its standardization and processization have become close to Western fast food. It is becoming mature and can compete with Western fast food nationwide.

Competing and competing for the market is very professional.

They are not writing randomly, but they have listed the fast food industry data in recent years, covering all major cities in the country, from the number of fast food restaurants to brands, scale and profitability. It can be seen that they follow

You pay a few thousand yuan for data, which is really not expensive. Just collecting this data requires a lot of effort, and this data is definitely not fabricated.

These are detailed data collected from the National Catering Alliance, local tax authorities, and other channels. They are authoritative data that must be verified by multiple parties.

Then he wrote about the characteristics of celebrity chef's production, such as good taste, sufficient portion, special taste, and being different from other fast food in the market. This emphasizes the advantages of celebrity chef's production. After comparing with other fast food, the advantages are revealed.

Already.

Then there are the fast food industry overview, return on investment, capital turnover rate, annual profit growth rate, etc. of these key investment cities, as well as the data of individual stores. They are all very detailed and strengthen the confidence of investment customers.

Then we will analyze it based on the investment needs of this celebrity chef manufacturing. For example, if you invest in buying a store, how much will it cost? What is the future development of these places, what is the flow of people, how much is the daily profit expected, and how many years will it take to make a return after the investment?

How many years will it take to start making profits?

If you take the listing route in the future, what benefits will these stores bring to you, etc., very detailed.

After reading it, Xiao Feng basically knew how to invest in these shops. Everyone has made it clear that shops in first-tier cities, even if the current environment is not good, are still high-quality assets.

Especially in recent years, the country has established central cities and increased transfer payments to these cities every year. To put it bluntly, the country will provide fixed investment to these cities every year. Coupled with policy guidance, these cities will continue to have population inflows in the future.

In this way, investing in shops at this node will be very cost-effective. Even if the value does not increase in the future, at least it will maintain its value.

Coupled with the store's profit-making ability, according to other people's analysis, the celebrity chef is located in Bincheng. Not counting the self-service shabu-shabu and grilling, and speaking directly of fast food, the daily net profit of each store is about 10,000 yuan.

But if you get to these cities, depending on the local consumption power and traffic flow, the daily net profit will at least double or triple. In other words, the net profit of a single store will be at least around 30,000.

Of the eighteen stores, nine are opened in the traditional first-line stores, each of which can guarantee a net profit of 30,000 yuan per day. The other new first-line stores can guarantee a net profit of about 20,000 yuan per store per day. This is a net profit of 450,000 yuan per day.

At the end of the year, there was a net profit of more than 160 million, and the capital was paid back in two years.

The remaining money was almost a net profit. When he saw this analysis, Xiao Feng felt a little unable to sit still. Damn it, it seemed that he was really on the right track to open stores in these cities.

Moreover, the estimated net profit in this feasibility report excludes the cost of beef and seasonings. If he had included all these internal accounts, he would be able to recover his capital in a damn year.

So the investment is worth it! What's more, people have said that after opening these stores, if they succeed in attracting investment across the country, it won't be long before they can apply for listing.

According to his expected profit scale, there is definitely no need to go to junk markets like the New Third Edition. He can go directly to the main board for listing. It is not impossible to even ring the bell in New York.

At that time, what you earn will not be the hard-earned money from the hotel, but the money from the capital market!

This feasibility report was written very solidly. Just by seeing their data analysis, Xiao Feng basically had a solid idea of ​​18 stores to invest in in the future.

Then do it!

"Okay, Zhou Jing, Xiao Lin, you just contact the local intermediary, go find these landlords and talk to them, and buy all these shops directly."

Xiao Feng's words cheered up Zhou Jing and Xiao Lin. With this step, their celebrity chef business is no longer a small restaurant living in a corner of Bincheng, but has begun to become a large enterprise across the country.

"Also, Zhou Jing, how are the preparations for our recent investment and franchising conference? How many merchants have contacted us?"

Before going to another world last time, Xiao Feng ordered Zhou Jing to start preparing to attract investment across the country. After all, after the Internet hype some time ago, and after the recent tourist season, celebrity chef manufacturing has gained a good reputation and has become a national brand.

A well-known Internet celebrity fast food restaurant in the area.

Affordable and unique taste has become their label, and it has even become a must-visit destination for guests traveling to Bincheng.

Xiao Feng feels that the time is ripe to start recruiting investors and franchises across the country.

"Well, we have already advertised on major TV stations, websites, and print media in various regions. The response so far is pretty good. We receive hundreds of inquiries about joining the franchise every day. We have already made reservations to attend the franchise meeting.

Currently, there are more than 300 investors. We have scheduled the investment conference to be held in ten days, that is, on the 1st of next month. It is estimated that there will be another 200 to 300 more investors attending the investment conference during this period.

, it shouldn’t be a problem for more than five hundred people.”

Zhou Jing reported the investment situation to Xiao Feng, and Xiao Feng nodded. For the first time, he was very satisfied with the fact that 500 customers with investment intentions came from across the country.

After all, his celebrity chef business has just started, and he is not yet an established powerhouse like Kaifeng Cuisine and Golden Arch Gate. Look at Kaifeng Cuisine, which has opened nearly 3,000 restaurants across the country, and Golden Arch Gate, which has more than 2,000 stores.

The starting fee for a franchise is two million, not to mention various decorations, advertising, personnel training, and material distribution. The franchise fee alone is too much for everyone to count.

If Celebrity Chef Manufacturing becomes big and popular in the future, it will be necessary to open two to three thousand stores across the country. If possible, Xiao Feng also wants to open this chef manufacturing business overseas.

After all, we can’t always let foreign fast food come to our country to make money. Let’s also make money from foreigners. In recent years, even Shaxian snacks have opened in New York. Why can’t they be made by famous chefs?

With mushroom powder and an unlimited supply of beef, Xiao Feng is very confident in celebrity chefs making fast food. This is a Big Mac that has just set sail and will definitely go global in the future!

After understanding the current development of manufacturing in the early Ming Dynasty, Xiao Feng, the killer shopkeeper, has a good idea of ​​his own company. Now that celebrity chef manufacturing is basically on the right track, he doesn't have to keep an eye on it.
Chapter completed!