210 Marketing Tools
As the daughter of the owner of a large public relations company, Helen has been closely influenced by her mother since she was a child. She has even worked in her mother's company since junior high school, and has participated in the planning and preparation of many large-scale banquets and social banquets.
She deeply understands the importance of a good wine to the success of a banquet!
Western society, especially the upper class, has its own drinking culture, which is superficially different from the domestic drinking culture, but is actually similar at heart.
When domestic companies start business negotiations, many of them are finalized at the wine table. Everyone is used to sitting at a round table and talking about things while drinking and eating, because many old-school businessmen in China believe in the old saying, 'wine makes a difference.
Taste', so the domestic wine table culture has many hidden rules.
In foreign countries, because they are accustomed to the buffet system, many business negotiations and pimping processes are completed at cocktail parties.
At a large gathering, various celebrities, holding wine glasses, wander around in different small circles, exchange various business information, or get to know friends in different circles through the introduction of various people. It is this kind of communication that unknowingly
You can find opportunities and even complete transactions. This is the Western wine table culture, or cocktail party culture.
And similar to the domestic wine table culture, people who attend such banquets are often successful people and will ask for good wine.
Just like when domestic companies discuss business at the wine table, most of them drink Moutai and Wuliangye. No matter how bad the wine is, it is still a good wine with a certain reputation. The same is true abroad. A high-end gathering often drinks wine according to the occasion.
Different levels of drinks are provided depending on the taste or the owner's preference.
Top-notch whiskey is generally indispensable, as are various champagnes, red wines, and even different types of fruit wines. The biggest expense at every large-scale business reception abroad is the dazzling array of high-end drinks.
So Helen attaches great importance to Xiao Feng's otherworldly wines. She has tried all these wines, and they all have unique tastes. The most important thing is the rich taste. The strangest thing about these wines is when they first enter the mouth.
, allows you to experience different levels of rich taste, but when the wine finally enters your throat, the rich tastes will blend together to form an indescribable and wonderful taste. Such a unique wine
, Helen, who has drank all kinds of high, high and low-end Western wines, can be said to have never experienced it before.
Even the cocktails that originated in the United States and are a fusion of various drinks and beverage flavors, none of these drinks have brought Helen such a feeling. The feeling of these drinks is completely natural and definitely not artificial like cocktails.
The taste of the preparation is unparalleled.
Therefore, Helen, who has been born in a wine-making family since she was a child, is sure that if these wines are brought to the United States, they will definitely become popular and will be sought after by the so-called upper class people. These wines will definitely be able to dominate the American wine industry.
A tornado blew up, which was the main reason why she valued Xiao Feng so much.
So much so that just now she had been thinking anxiously about what kind of price she would have to pay to convince Xiao Feng if he didn't agree to give her the exclusive distribution rights for these wines in the United States.
Americans are very realistic when it comes to interests. For example, Helen, although she and Xiao Feng had such a romantic relationship, she would not just rely on it to take advantage of Xiao Feng.
While Helen was thinking about Xiao Feng, Xiao Feng was also thinking about Helen. He was judging Helen's ability to make her drinks popular in the United States!
This little girl is very ambitious. She actually wants to use her own wine to put up a sign for their public relations company, but does she have any specific ideas or means?
"That's really great. Don't worry, Xiao, I will definitely let you have these wines..."
"Stop, stop, stop, Helen, I don't doubt your determination, but I want to hear if you have any specific ways to open up the market for my wine in the United States."
Xiao Feng is also very direct. He doesn't doubt that his wine can become popular in the United States, but Helen must come up with real materials. Otherwise, he doesn't mind and can find other agents with more energy.
"Okay, Xiao, you should know that my family has been making wine for generations. I have some connections in the American wine industry. Several of my cousins and uncles are all famous wine tasters in the United States. We often
Publish some articles online or in some wine magazines, which are still very influential in the United States. Leave these wines to me as an agent, and I will talk to them..."
As soon as Helen said this, Xiao Feng understood that it was nothing more than finding some gunmen to hype up. This method has been tried and tested all over the world, especially some senior 'experts' who are well-known and well-established in the industry. The influence of these people can be
It's no small matter, sometimes one sentence is more effective than millions of dollars spent on advertising, especially in the alcohol industry.
"Also, the governor of California is about to start his campaign recently. My public relations company has already taken on a lot of 'business receptions', eh? You know... I will post these soft articles after they are released.
Wine, introduce it to these cocktail parties, and you also know who can attend these cocktail parties. Based on the quality of your wine, I believe it will definitely leave a deep impression on them. Then I just need to introduce it a few more times, and then
The supply is limited, and it’s hard not to be popular even if you drink this drink.”
Helen's words really surprised Xiao Feng. He originally thought that she was just a female college student who was inexperienced in the world, but he didn't expect that her thoughts were so mature, and her business methods were not weak at all.
In such a short period of time, she has come up with so many promotion methods one after another. The future development of this girl will definitely not be easy.
For example, she mentioned the 'business reception' before the election. In fact, the candidates participating in the election are canvassing votes for themselves and looking for places to invest. People who can be invited to such business receptions can be said to be the upper class of the United States.
Society is either rich or expensive, and Helen's idea of directly pushing these wines in front of them can be said to be particularly bold. You must know that for such a business cocktail party, the choice of food and drinks can be said to be very important.
Very strict.
Chapter completed!