208 Ideas for Collaboration
Just when Xiao Feng felt drowsy and about to fall asleep, Helen suddenly raised his head and put a red stamp on his mouth, almost suffocating Xiao Feng to death. She didn't speak to him until he regained consciousness.
"Xiao, is the wine I drank today really produced by your winery?"
"Of course, what's wrong?"
This was the first time Helen spoke to Xiao Feng so seriously. Seeing the serious expression on her face, Xiao Feng had to cheer up.
"Your wine is really delicious. When will the energy be produced?"
Helen's question stunned Xiao Feng. He couldn't help but ask, "Why are you asking these questions?"
Helen looked at him repeatedly and then said to him: "It's like this. I may not have told you before. My family actually works in a public relations company in the United States..."
Helen began to introduce her family situation to Xiao Feng. Xiao Feng was a little confused. What do you mean? I just had a short-term relationship with you. Why are you introducing your family to me? Is it possible that it has only been two days and you want to
Rely on me?
But after hearing it, he gradually understood what Helen meant.
It turns out that Helen's father was the first to run a winery. Their family owns three wineries in Napa Valley. Her grandparents have been in the wine business, and the family business has always been good.
Later, her father went to college in Los Angeles, where he met her mother, a third-rate actress. Later, after her father graduated from college, her mother also failed to succeed in Hollywood, so they went back to their hometown in Napa to make wine.
Although Helen's mother was unsuccessful as an actress, she met many social celebrities during that period and was very business-savvy. After returning to work with her father for two years, she established a public relations company specifically in Los Angeles.
It organizes various high-end banquets, wedding banquets, etc.
And with her opportunity to hold various high-end banquets and promote their home-produced drinks, her mother's business has grown bigger and bigger over the years.
From the beginning, I just helped organize parties for celebrities in Los Angeles, and later hosted birthday parties, wedding banquets, children's coming-of-age banquets, etc. for various celebrities.
Later in its development, it began to undertake large-scale celebrations of various companies, or various economic forums, various celebrity cocktail parties, charity auctions and other business celebrations.
Their public relations company is getting bigger and bigger, they are coming into contact with more and more celebrities, and they are encountering more and more picky customers.
So much so that in recent years, she had watched her mother's hair turn gray due to the picky customers.
And as their public relations company grows bigger, it faces more and more competition. There are quite a few public relations companies like hers in the United States that specialize in hosting various business banquets, and many of them are very knowledgeable.
Generations, the competition in this industry is extremely fierce. Without some special means, it is really difficult to gain a foothold in the industry.
Today, after drinking some of Xiao Feng's special fruit wines, Helen started to think about it. Their public relations company has faced extremely fierce competition in the same industry in recent years, and they want to stand out in this competition.
, then you must come up with your own uniqueness to attract customers.
So what is unique about their public relations company? Helen thought about it again and again, and she definitely didn't have it before, but after meeting Xiao Feng today, she felt that it did, but the prerequisite was that she had to obtain Xiao Feng's consent.
"....So...so you want to buy the wine from my winery and sell it in the United States?"
Xiao Feng roughly understood what Helen was thinking, while Helen rolled her eyes: "Instead of buying your wine, we want to get the exclusive agency rights for these wines in the United States? Then we will help you package the hype and get it for you.
Sell it at various high-end banquets in the United States! You have to know that the upper class in the United States basically likes fruit wine. Generally, high-end banquets are indispensable for fine wines such as champagne and red wine. But now these wines have basically become unpopular at banquets.
But these fruit wines are different. I tasted them today. They have a really unique taste. The taste is really hard to describe. After I drank it once, I felt addicted. I believe other Americans will also like it.
At that time, I won the exclusive agency right to introduce this wine to the upper class society in the United States. You have to know that once a certain kind of wine becomes popular in the upper class society in the United States, it will soon become popular in the middle and lower classes. By then, you will
The wine market will be opened in the United States."
Helen spoke eloquently, but Xiao Feng listened very carefully. Some of Helen's words were correct, but some of them he didn't believe.
For example, Helen said that she introduced these wines to the American upper class. In fact, she clearly wanted to use Xiao Feng's wine to attract more customers.
Xiao Feng is extremely confident in this otherworldly wine. This wine has such a unique taste and taste. Once it is mass-produced, it will definitely be successful in this world.
And Helen won the exclusive agency in the United States. When the time comes, she will tell the Americans, "Look, I am the only one who has this wine. When the upper class in the United States holds high-end banquets, wouldn't it be very shameful if these wines are not available?"
Therefore, she would definitely contact her mother's public relations company to hold the banquet. She wanted to use the otherworldly wine provided by Xiao Feng to erect their family's sign and establish their family's unique image.
But what she said is right: any good thing actually spreads from the upper class to the lower class.
For example, if you promote a new wine in the United States, no matter how much advertising you do, ordinary Americans may not accept your fruit wine from China.
But if the upper class in the United States says, wow, these special fruit wines from China are really delicious. Not only are they delicious, but they are also good for human health, what will the ordinary people in the United States do when they see it?
?
Let alone the United States, this situation is the same all over the world, even in China.
But this is precisely the fastest way to open up the market for these new fruit wines, and considering that most Chinese people have the tendency to blindly follow trends, especially the tendency to be superstitious about foreign products.
For example, the electronic toilet seat has been produced in China for a long time, but people think it is expensive and the quality is not good. If they have to get a Japanese toilet seat after using it, they will say that Japan is good, and then they will buy it crazily in Japan.
, only to find out when I got home that it was made in China.
The same goes for this fruit wine. If you promote it domestically, you may invest a lot, but it is not yet accepted by the Chinese people. But if foreigners say it tastes good first, then it may be easier to sell when it is brought back to the domestic market.
Chapter completed!