"Why do we also register an account on the short video website and do live broadcasts!"

Zhou Jing said that Xiao Feng had vaguely guessed what she meant before.

But after hearing what she said, she was still confused. What was going on?

We, a fast food person, are not like those who sell goods, how can we do live broadcasts?

Seeing Xiao Feng's confused look, Zhou Jing finally changed into a slightly smug look on her face.

It seems that there is something that the boss doesn’t understand!

Indeed, Xiao Feng really doesn’t understand the benefits of this short video live broadcast.

In fact, short videos have become so popular in recent years, so Xiao Feng naturally knew about this trend.

A few years ago, this video did record a beautiful life, allowing many ordinary people to share their experiences in life.

Or maybe the author of some special industries led everyone to become familiar with a strange field, which allowed ordinary people to grow their knowledge quickly.

The short videos from those two years were indeed very good.

However, since the second half of last year, the trend of this short video has begun to change.

I recorded a better life in the past two years, but by last year, capital had already begun to sharpen my knives and planned to cash out traffic.

Then, starting from the second half of last year, Internet celebrities from all walks of life began to be sold to various companies and companies on major short video websites.

This year, this trend has become even more crazy, so Xiao Feng is illusioned that every time he clicks on those software, he has entered a TV advertising platform.

But he could understand why those anchors were so crazy about selling goods.

After all, the life cycle of an internet celebrity is about half a year.

If you don’t make enough money during this period, the invested MCN will lose.

So those internet celebrities, once their fans accumulate to a certain level and have viscosity, start selling goods, which is understandable.

So starting this year, he rarely opens those entertainment software to kill time.

But now I heard Zhou Jing say that he was a little surprised to ask them to sell goods by themselves.

With the strength of famous chefs, do they still need to go to short video platforms to engage in the routine of Internet celebrities selling goods?

"Mr. Xiao, I think there are several benefits to doing this. The first is that we can give some internal employees a chance to stand out."

"Give employees a breakthrough to vent, and then improve the cohesion of internal employees."

Zhou Jing seems to be very concerned about this matter.

Xiao Feng nodded and signaled her to continue talking.

"Because our famous chefs have the power of more than 1,000 direct-operated stores, most of the clerks we recruit have college diplomas."

"Of course there are many graduates from non-school schools and non-popular majors."

"It's actually very difficult for these graduates to find jobs in society, and it's just right for us to come."

"Although the starting point is very low and we are all holding dishes and washing dishes, the salary we give is not low, and there are still certain opportunities for promotion in the future."

"But the problem is that we still have too few promotion opportunities."

"We recruited these employees. Although most of them graduated from non-universities, they have received higher education from universities after all, and they are definitely better than those non-university graduates."

"And their expectations for the future are higher than those of ordinary employees."

"After all, not everyone is willing to make a stable bowl for a lifetime, so we have to provide them with as many opportunities for success as possible."

"I think this short video production is a good breakthrough."

"On the one hand, these people can be trained to create content so that the knowledge they have learned in college will not be abandoned."

"On the other hand, we can also make a group of truly talented people stand out and we can make them into internet celebrities ourselves."

"In this way, these people can help us promote our businesses online, and our products, allowing us to save a lot of advertising costs."

Xiao Feng listened very seriously to what Zhou Jing said.

After hearing this, he also expressed his surprise.

In fact, when famous chefs made fast food, they first started to explode in stores, most of the employees they recruited were aunts in their thirties and forties.

Because not many young people nowadays are willing to go to fast food restaurants to carry plates and wash dishes. Even if they come, most of them work in short-term work.

After all, this job is not technically compatible, and the opportunities for promotion in the future are very limited.

So those who can persevere for a long time are those relatively older aunts.

But the problem is that with the continuous introduction of various new products, the menu styles of fast food restaurants have continued to be diverse.

This requires a certain amount of memory and the ability to proficiently operate mechanical equipment.

In this regard, those aunts with low cultural qualities are not very competent.

Therefore, the company began to recruit management trainees on a large scale, and this group was mainly college students.

At that time, I saw that the salary offered by the celebrity chef group was very good, and there were also such a very good opportunity for promotion.

They recruited many students from non-Non-China colleges, and after this group of people grew up, they also brought a very good reputation to the famous chef group in various universities.

So they later naturally recruited more and more college students.

But the problem now is that their companies, especially the fast food department, are destined to be a place with low technical requirements.

Therefore, the space left for talent growth is very limited.

Those young people who want to be promoted in the future have very few opportunities for the next wave when their ex remains unmoved.

So how to stabilize the morale of these people? At this time, Zhou Jing’s ideas provided them with a good idea.

You can let employees try short video production!

The company can set up an MCN itself, conduct auditions across the company, and then find a professional team to provide packaging training for them.

Even this team can select and recruit from within the company.

At that time, as long as you make a few famous, you can continue to promote and sell goods to your own businesses on the short video website!

"...In this way, we can save us a lot of publicity costs..."

"Mr. Xiao, as the company grows bigger and bigger, our annual advertising costs are also rising."

"Last year alone, our advertising investment on various media platforms was as high as more than 3 billion."

"According to the current trend, our investment may be higher next year..."

Now it is no longer an era when the wine is fragrant and the alley is deep. Even if the famous chef manufacturing is a well-known fast food company in China, it still has to continue advertising on major media platforms.

Why do this? To put it bluntly, it is to brainwash the majority of customers' subconscious minds.

Let everyone remember the famous chef manufacturing firmly so that they will not forget it.

After all, now is an era where the average eyeball economy is only seven seconds long.

In other words, a very ordinary advertising video is usually forgotten after watching it for seven seconds.

With the advent of the Internet age, all kinds of spam messages are updated almost continuously.

Everyone will not remember it at all, nor will they remember a certain advertisement.

So no matter how well the food you make is made by your celebrity chef, if you don’t advertise for a while, your image in the consumer’s psychology will be downgraded.

On the contrary, if your competitors, such as Golden Arches and Kaifengcai, keep publishing advertisements during the period when you have not advertised.

When consumers see too much, when they want to eat, they will first subconsciously choose Golden Arches and Kaifeng dishes instead of famous chefs.

Therefore, this is also the main reason why you have to continue to place advertisements even if your reputation is very famous.

Because as long as you dare to stop, some consumers will really forget you in a few months.

In addition, there is another problem, which involves the issue of status.

The current famous chef manufacturing is already the number one in the Chinese fast food industry in China.

But if you just stick to your own status in the world and are reluctant to invest, what will people think of you?

Just a stingy person!

Look, Jingongmen and Kaifeng cuisine are willing to place advertisements during the prime time period of various platforms.

This kind of energy that people are not short of money makes people feel powerful at first glance.

And why don’t you invest in the celebrity chef? Is it because you are not strong enough?

In this way, this kind of cognition will easily grow in the eyes of some people who are afraid of watching the fun and not being too serious.

Then when they choose to eat, they will remove you.

Don’t think this is exaggerated. In fact, this is really the marginal effect that has been emphasized in the advertising industry.

Different people will have different understandings and ideas when they read advertisements, thus producing different social reactions.

This is part of social psychology.

And if you don’t even place advertisements, what do you think?

Therefore, the advertising expenses of the celebrity chef group are increasing year by year. As the company grows bigger and bigger, it is becoming the most important part of their group's expenditure.

With the rise of short video platforms, those traditional media platforms are now gradually declining.

So Zhou Jing advocated entering the short video field at this time, and this idea was very correct.

And the most important thing is that there is really a lot of demand for selling goods from famous chefs now.

It turned out that during this period, the R&D department on the side of the Zhimen Island developed a lot of new products based on the group's supply.

In the past, the ocean-going fishing fleet brought back a large number of fish to the company.

On the one hand, the company has added a large number of fish and meat fast food products, and on the other hand, the company has also begun to produce a large number of canned fish.

Moreover, these canned fish are sold in their stores, and the product has received great praise once it is launched.

Now, their product line is much richer than before...
Chapter completed!