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1322 It's really harder than building an atomic bomb(1/2)

But what everyone didn't expect was that Sharp finally fell so quickly.

The main reason why Sharp begged others to acquire it four years later was that the Japanese were arrogant.

In 2008, they were beaten by Samsung in the LCD TV market and were defeated.

Logically speaking, if you are a businessman with normal thinking, you will definitely take Samsung's products and study them.

Then carefully analyze where you lose and where to make improvements.

But Sharp did not do that, instead they did the opposite.

They clearly know that Samsung's LED LCD screens are also very powerful, but they just don't follow up on LED research. Instead, they believe that their plasma LCD TVs are the future of this industry.

Although consumers around the world are now confused by Samsung's products, they will sooner or later realize that Samsung's products are garbage.

It is precisely because of such a proud and arrogant heart that Sharp and his leaders led the company to run wildly on the road of falling and rush to the end.

For example, the market has obviously shrunk for two consecutive years, and was beaten by Samsung for two consecutive years and lost.

But they are still strong and still think that their plasma technology is the best technology in the field of LCD display.

So in 2010, Sharp's managers actually built a new factory in Osaka and added ten production lines in one go.

Finally, in 2012, Sharp entered an era of full losses.

From this time on, Sharp truly put down his posture and began to invest all over the world.

As a result, these grandsons obviously have something to ask for, but they still have to be arrogant.

At that time, China's state-owned capital was once interested in Sharp, but Sharp actually quoted a sky-high price.

It also proposed that selling yourself to Huazi is OK, but Huazi is not allowed to participate in Sharp's business management.

This scared the Chinese stocks, who were originally interested in Sharp, all the time. Let's go to your grandma's.

What kind of thing, it’s all hairless, and you really think of yourself as a green onion?

Furthermore, Samsung's LED technology was already at its peak in the LCD field at this time.

I invest money to you, and I think of you. Since you are so ignorant, don’t play.

So Chinese capital immediately withdrew its investment plan, which made Sharp feel thrilled.

It is precisely because of the arrogance of the Japanese in this negotiating party that many investment funds have also angered.

Since Chinese capital withdraws its investment plan, no one has ever been willing to pay attention to them.

So Sharp began a long journey of losses, and in the following years he suffered huge losses, so he finally sold his headquarters building in Tokyo.

In the end, Foxconn expressed his willingness to take over, but Sharp actually played a big name in several negotiations.

This annoyed the Foxconn boss, and finally stopped negotiating with Sharp.

Sharp was so panicked that the president took a plane to Shenzhen and found the boss begging for mercy.

In the end, the quotation of 100 billion yen was cut by someone, and he obtained the other party's financial support and barely saved the company from going bankrupt.

It took less than ten years for a company to go from a leading industry to a low-priced sale.

The biggest reason why Sharp fell to such a state is that his leadership is foolish and incompetent, and his biggest failure is that they have made mistakes in the next generation of technical reserves.

Indeed, plasma LCD panels are indeed better than LEDs in terms of imaging and color brightness.

But what consumers want is not necessarily the best product, but often the most cost-effective product.

This is the key step for them to take the wrong path.

The same examples also happened to their Nikon and Canon.

You should know that since 1984, Nikon and Canon have defeated their major American competitors, and Aijin Palmer has become the king of lithography machines.

Especially at that time, Nikon once occupied 50% of the market share in this real field.

From lithography machine manufacturing to chip production, Nikon has a full industrial chain that is 100%.

At that time, Nikon could make tens of billions a year by selling lithography machines.

IBM, AMD, and Intel were his clients at that time.

But it is because when the 192nm process was advancing towards the 157nm process, the Japanese stubbornly insisted on selecting a site-based dry lithography as the direction of breakthrough in the next generation of technological breakthroughs.

And he spent a lot of money on research on lenses and light sources.

The wet impregnation light proposed by Lin Benjian, who came to seek cooperation, was disdainful, which eventually led to a failure in this field.

And this is a lack of overall perspective, or a forward-looking misjudgment of the future scientific development direction.

This shows the importance of a leader in the field of scientific research.

If the lead candidate is right, then a company may take fewer detours and truly achieve the feat of overtaking on detours.

But once this scientific research leader chooses the wrong scientific research direction, the possible consequences will not only not be possible to overtake, but will also bring the company into the ditch.

Nikon in the last century and Sharp in this century are the most typical examples.

Now Xiao Feng is the most in short supply of such scientific research leaders.

Although these cloning experts may not know how to build a lithography machine, they know where the next generation of technology is going.

This is much better than those companies that are exploring in confusion and will avoid many risks.

And it is precisely because of the depravity of Nikon and Canon that Xiao Feng has given him the opportunity to poach.

You should know that in the past, it was quite difficult to dig up technical experts from companies like Nikon and Canon.

Because first of all, Japanese companies have the habit of lifelong employment.

Secondly, these technical experts are more or less likely to look down on Chinese companies and are unwilling to help Chinese companies.

Even if you are willing to join a Chinese company, you may have to give them a salary of several times higher.

Even so, I can't guarantee that I can find someone.

But now the situation is different. Nikon and Canon have a difficult life.

In addition to the pandemic, it has hit the Japanese economy hard. Nowadays, Japanese companies are benchmark companies like Toyota and Honda.

There are also those companies that maintain national economy and people's livelihood, such as food and medicine.

Other companies have begun to find ways to lay off employees.

For example, Nikon has already begun to lay off employees in different ways.

The first choice is those old employees who have been in the company for more than 20 years.

Because Japanese people pay great attention to seniority, the older employees in a company, the higher the salary they are.

Moreover, such employees also mean that the company has to pay him a very high pension.

Therefore, when companies fire up these employees, they will try every means to force their employees to resign themselves, rather than voluntarily dismissing them.

Because if you dismiss, you will have to pay the pension and a generous amount of compensation.

But if you quit voluntarily, it would be different.

Therefore, companies often think about how to force the employee to resign.

In Japanese corporate culture, it is very simple to force an old employee to leave.

That is to promote his junior to the superior of this old employee.

And when those young people who were originally bullied by old employees become superiors, they will naturally take revenge and vent their anger.

Smart old employees usually choose to resign when they see this situation.

It is precisely because of these actions by Nikon and Canon that Shintaro Fukugawa has the opportunity to get on the move.

The poaching team hired by this guy easily poached a team of more than 200 people from Nikon and Canon.

And as soon as possible, the team was stationed in Bincheng.

And these people are the talents that Xinghuo Technology needs most urgently.

Most of them are around forty years old and have about twenty years of experience in lithography machine research and development.

Although it is not considered the top talents in this industry, compared with domestic peers, their technical level and awareness are not as simple as one generation or two.

After all, Nikon and Canon have decades of history in building lithography machines.

Although they have declined in the past twenty years, their technical reserves are still there.

The reason why Xiao Feng attaches great importance to these people is mainly because of the complexity of manufacturing a lithography machine.

There is often such an argument on the Internet now that as long as we are serious, we will make breakthroughs in the field of lithography machines.

There is nothing in this world that can be difficult for us.

Is it more difficult to build a lithography machine than to build an atomic bomb?

It can be said that there are quite a lot of people who are blindly optimistic online now.

In their opinion, the country concentrates the top talents and then spends tens of thousands of funds every year. In a few years, we can make breakthroughs in the field of lithography machines.

But is it really that way?
To be continued...
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