Chapter 4 Marketing Meeting
"Brother Chong." After the preview, Wang Jing ran over happily, with a signature smile on her face and asked, "Brother Chong, what do you think?"
"It's pretty good." Chen Chong took the half-drink coke can and said the scene, "It was a good shot, it's very funny."
"Can it be popular? Can it be sold well? Can it be sold for millions?"
The little fat man's fanatical eyes and a series of questions made Chen Chong stunned. He looked up and found that the main creators of the movie standing nearby were all looking at him with nervousness and hope.
That look like a student waiting for the teacher to report his grades.
When did I become an authority?
But this feels really good.
Chen Chong coughed gently and said, "The content of the movie is very innovative. If the operation is good, it will be a big problem for four or five million yuan."
Wang Jing was overjoyed when he heard this.
Shaw Brothers has become increasingly sluggish in recent years. Even if he is as famous as Chu Yuan, he can only dominate Taiwan, and only two to three million in Hong Kong. If this movie "Chasing Girls" can be sold for four to five million, his status in Shaw Brothers will inevitably rise sharply. He will definitely become a director from a young screenwriter and will never need to secretly go out to ask for investment in the future. Shaw Brothers will take the initiative to give him money to make movies.
Wang Jing was overjoyed and could not hear the hidden meaning. Zeng Lizhen, who was beside her, heard it. She hurriedly asked, "Mr. Chen, how should I operate this movie?"
"Let's talk about it tomorrow." Chen Chong looked at the audience who were smoking and chatting in groups in the screening hall, and said, "Come to entertain the guests first."
As for the entertainment, it is naturally a big dinner. Wang Jing is a family of performing arts and has deep connections. There are more people coming to participate in the preview than "Crazy Calamity".
Chen Chong has been traveling through time and has participated in three industry gatherings. The first time is he a poor student, and the second time is he is a magazine owner and a part-time film investor. When he gets together again, he becomes the legitimate big boss of a film company.
The identity changed, the status changed, and the content of his speech also changed. The first time, he talked loudly and had no scruples. The second time, the host and the host were all happy and harmonious. However, this third time, except for a few familiar old friends, the rest of the people were a little restrained in front of him and could not let go.
The world is like the sea and people are like tides. It has only been half a year since things change.
After Jiayi TV went bankrupt last year, TVB felt that the strong rival had gone, so Ma Fangnanshan disbanded the high-budget Film Group in the first half of this year, and the cradle of the director of the New Wave Film ended.
At that time, Shen Chong's career was just beginning, and the film company was also a start-up. He was poor and could not accept these talents, so he could only let them go their separate ways. Fang Yuping went to the Hong Kong Radio and Television Department and frequently contacted left-wing film companies. Tang Jiming went to Li's TV station and was filming the "Sichuan Silkworm Transformation" that made TVB dirty.
People with paths are temporarily worried, while people with paths are secretly worried. Chen Chong announced at the preview of "Crazy Job" that he would want at least five movies. Then he quickly invested in Wang Jing to film "Chasing Girls" and finalized a new movie between Yu Yunhang and Weng Weiquan. When the news spread, it naturally gave those talented but no paths a lot of ideas.
So at the dinner after this preview, everyone was holding the moon and Chen Chong became the protagonist. The screams of "Chong Ge Chong Ge" kept clamoring, like a big shot, stealing the limelight from the director and the starring actors.
Sure enough, in the movie circle, the rich are the masters, and those who have no money and even the talent is still lying down.
...
Wang Xiaopang was familiar with it. He ran to Dongfang Guiwei early the next morning to wait. When he saw Chen Chong, he called Brother Chong, and he was extremely intimate.
After he rushed to the office, he asked anxiously: "Brother Chong, how can I do this "Chasing Girl" to make a big deal?"
Chen Chong put down the manuscript in his hand, sat down slowly, and while sorting out the documents on the table, he said: "No hurry, Manager Jiang is responsible for the release of the movie. I will talk about it when he comes."
Wang Jing stayed in the office for a while, restless, as if an ant on a hot pan. Chen Chong laughed and said, "Before Manager Jiang comes to work, he must go to the magazine to get some information. If you are anxious, why not go there and urge him."
Wang Jing stood up and ran away.
Chen Chong laughed, he pressed the phone and ordered: "Xiaoyu, help me answer Chen Yunwen."
"OK."
As soon as the phone was connected, Chen Yunwen's crazy voice came from there: "Boss Shen, can you let people live? Calling early in the morning disturbs people's dreams!"
"Sister Yunwen, you are so amazing. I haven't spoken yet. How do you know it's me?"
"Who else can you besides you, the death-seeking ghost?"
"But it's already past 9 o'clock now." Chen Chong said with grievance: "I don't know you're still resting."
Chen Yunwen complained for a while, adjusted her tone and said, "Tell me, what's the matter?"
"I've read the script, let's find some time to talk about it."
"I worked hard for several months, and you finished reading it in one night?"
"What else?" Chen Chong said with a smile: "It takes ten months to conceive, but it only takes a while to have a baby."
"It's not a matter of having a baby for a while!" Chen Yunwen retorted, and then asked, "Boss Shen, what do you think of the script?"
"Well enough."
Chen Yunwen's tone became sharper again and she shouted loudly: "It's OK?"
"Don't be excited, Sister Yunwen." Chen Chong took the microphone a few minutes and said, "I didn't say it well."
"What else can I think of?" Chen Yunwen said fiercely, "Okay, can you give me a correct letter? No, I'll count my fate as a miserable person. I'll rewrite it. If it's good, I'll give me a bonus immediately so I can go on vacation."
"Don't be so extreme, Sister Yunwen, I think some places are very good, and some places can be improved."
"Add to improve..." Chen Yunwen sighed over there and said in annoyance: "I just knew I shouldn't take on this job! Do you know that this is the hardest drama I have written, and I'm almost crazy."
"Don't, go crazy after writing." Chen Chong said a nonsensical comforting sentence, and then said: "Sister Yunwen, the beauty is poor and the love of a talented man is the biggest tragedy in the world, and the most exciting thing. With such a good subject, if we cannot create a masterpiece of the world, it will be a waste of talent."
"The beauty is poor, and the love of a talented man..." Chen Yunwen said these two words several times on the other end of the phone, and then said, "Boss Shen, you are waiting in the company, I'll go find you later."
Then he hung up the phone with a snap.
Chen Chong held the microphone that made a busy voice and shook his head and smiled bitterly. Chen Yunwen's talent was undoubtedly, but her relatively nervous temper was also well-known in the industry. Sometimes people were crazy, and sometimes they were very quiet.
However, her professional quality is very good. After "Crazy Job", countless film merchants came to ask for scripts, but she ignored them and focused on writing "Shisanlang of the South China Sea", which made Chen Chong look at him with admiration.
Pressing the call button again, Chen Chong ordered: "Xiaoyu, find me the production documents of "Chasing Girls".
When Qiu Siyu brought the documents, Chen Chong ordered again: "When Chen Yunwen comes later, if I am still in the conference room, you can help me entertain her first."
"OK."
The budget for "Chasing Girls" is 1 million. Under Zeng Lizhen's control, it only took more than 800,000 yuan in the end. I believe that Wang Xiaopang suffered a lot during the filming...
However, when looking at the production records, Zeng Lizhen did not deliberately make things difficult for her. She gave what she should give and what she should buy did not affect the quality of the movie.
After Wang Jing and Jiang Zhiqiang came back, Chen Chong called Zeng Lizhen and went to the conference room for a meeting together.
"Brother Chong, now there are all people." Wang Jing said impatiently as soon as she sat down: "Tell me quickly, how should I make my "Chasing Girls"?"
"The movie is not a chestnut, why stir-fry it?" Chen Chong pissed his appetite and asked Jiang Zhiqiang first, "How is it?"
"Since "Crazy Job" used coupons to promote it, in the past two months, a total of 7 movies in Hong Kong have adopted the same method, but the effect is not good. The highest one has just exceeded one million in box office revenue." Jiang Zhiqiang handed a piece of paper to Chen Chong and said, "This is the detailed statistics I copied from the magazine."
Chen Chong took it over and saw that the first one was Broadway Cinema, so he asked: "After "The Crazy Calamity", Broadway also used this method to do marketing?"
"Yes." Jiang Zhiqiang was a little embarrassed. He touched his head and said, "My elder brother thinks this is a good way, so after "Crazy Joe" was offline, he used the same method to sell a European movie, but the effect was not good, and the box office in a week was less than 100,000."
Chen Chong said oh, carefully read the records on the paper, thought for a while, and said, "I think "Chasing Girls" can continue to use this method for marketing."
"No?" Wang Jing was anxious and shouted loudly when she heard this: "Brother Chong, this is the first time that "Crazy Tribulation" is used. Everyone has become popular after looking for something new. In the past two months, there have been theaters doing this every week. People are not surprised by it. Instead, they think the ticket price is expensive. They didn't want to watch it anymore. If "Chasing Girls" also uses this method, how can it be sold well!"
"Little Pang." Zeng Lizhen stabbed him on the side and said, "This movie was invested by Mr. Chen, and he is not in a hurry. What are you, a young director who has finished his salary, in a hurry?"
"It's all about giving coupons, and there's no reason why "Crazy Job" is so popular." Jiang Zhiqiang said thoughtfully, "Mr. Chen, is there any tricks in this?"
"Of course there are tricks." Chen Chong put down the paper and said, "But if you want to use this method to make "Chasing Girls" popular, you have to let Director Wang do one thing first."
"Brother Chong just give me instructions." Wang Xiaopang said with a righteous attitude and patted his chest; "I will go through fire and water without hesitation."
"I am worthy of being a top student in the Chinese Department of the Chinese University of Hong Kong, and I am very good at speaking." Chen Chong teased, and then said seriously: "You go to Shaw Brothers and adjust the schedule for one week."
"Ah?" Wang Jing was stunned and said, "Brother Chong, aren't you kidding?"
"Do you think I'm joking?"
"Brother Chong, this is the time when I beg my dad to sue my grandma and I finally got there."
"Mr. Chen, this is not good. I signed a contract with Shaw Brothers." Zeng Lizhen is a producer, and the box office is not good. She also has the responsibility. At this time, she didn't care about avenging her personal revenge and said, "And the movie posters of "Chasing Girls" have been printed. When we were pre-heating for promotion in the early stage, we also said that it was released on August 16. This postponement will be a big loss."
"It doesn't matter. As long as the movie can be released a week later, these losses are nothing." Chen Chong waved his hand and said, "The contract issue on Shaw Brothers depends on Director Wang's ability."
Wang Jing asked sadly: "Is it really going to postpone it?"
"I really want it." Chen Chong nodded, followed Chen Yunwen's words just now, and said: "You can give me a correct letter. If you can postpone it, you can hype it. If you can't postpone it, you can't. If you have a bad fortune, you won't hype it. If you show it regularly, it will be up to fate."
After hesitating for a while, Wang Jing slapped the table and said, "Okay, if you postpone it, I'll go back and talk to you."
Then he immediately smiled and said, "Brother Chong, you can tell me the reason, otherwise I won't know what reason to ask for the delay in the schedule if I go back."
"It's very simple." Chen Chong no longer stoked his appetite, he opened his trump card and said, "If it is released next week, it will be the Chinese New Year in a few days."
"Qianxi Festival?" Wang Jing was stunned.
Zeng Lizhen was also puzzled and asked: "Mr. Chen, what does the Qixi Festival have to do with the release of the movie?"
Chen Chong looked at Jiang Zhiqiang, saw that he had some insights and said, "The Chinese Valentine's Day is the festival of begging for the Qaeda, the day when the Cowherd and the Weaver Girl meet, and it is also a festival for girls to seek marriage in traditional culture. To put it simply, the Chinese Valentine's Day is the Chinese version of Valentine's Day. Our movie is called "Chasing Girls". Do you think it's related?"
"It turns out that the trick is here." Jiang Zhiqiang suddenly realized and said, "I have been wondering why "Crazy Job" can sell so well, but those who follow the trend can't do it. It turns out that they lack a reason to attract audiences to watch movies."
"Manager Jiang is right." Chen Chong smiled and said, "The main function of all festivals in modern society is not to celebrate or commemorate, but to stimulate consumption. Therefore, all holidays are called golden periods, because at this time, people's desire to consume will be particularly strong. If there is no holiday as a reason, the attractiveness will be much smaller just by relying on coupons."
Zeng Lizhen nodded to show her understanding, but soon asked again: "But there were no festivals at that time in "Crazy Calamity"?"
"There is no festival, but Mr. Chen created a festival." Jiang Zhiqiang obviously thought about it for a long time, and now he suddenly realized. He changed his usual calmness and said excitedly: "Witnessing the impact of "Crazy Calamity" on the box office record of Hong Kong movies is a festival and a carnival!"
"Manager Jiang's reaction is fast." Chen Chong praised, and further explained: "Making something out of nothing and creating festivals is also a marketing method. For example, on November 11, there is nothing in the festival, but we can promote it, create a Singles' Day, and then let single men watch the movie."
"Single's Day?" Wang Jing quickly reacted. He laughed and said, "This festival is good, four 1s, haha, Brother Chong, this festival you created is interesting."
The other two people then realized the meaning of Singles' Day and laughed.
"Mr. Chen, you are so funny." Zeng Lizhen glanced at Chen with a very feminine look and said, "Who is willing to celebrate this kind of festival?"
"I just don't want to live, so I go to watch movies. There are many people in the cinema, which is better than being alone. This is the reason." Chen Chong said: "Since the rise of television, the number of viewers of movies has been declining. Because TV is free, the only purpose of our film marketing is to create excuses for the audience to consume."
"Brother Chong, you are a master, I admire you!" Wang Jing suddenly stood up and said, "I will go back to change the contract with Shaw Brothers now."
Chapter completed!