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Chapter 5 Planning

Chen Chong came to Japan this time and was welcomed by Sony's super specifications. The reason is very simple.

First, within a few months, he made the number of video recorders in Hong Kong soar from tens of thousands to more than 300,000, and about every three families had one video recorder, which shocked Sony. The size of the Japanese market is four or five hundred times larger than that of Hong Kong. If every three families in Japan had one video recorder, what kind of market would it be?

After the Spring Festival, Sony sent three groups of people to Hong Kong to inspect the Galaxy Video Cassette rental chain store in Shenchong. However, each inspection ended with the fact that movies were not Sony's main business and lacked sufficient subsequent content resources to support this business model in Japan.

Therefore, after Zhang Yonglin, the head of Galaxy Image, came to Japan in May to contact Toho Film Company and claimed that he was preparing to enter the Japanese market on a large scale, Sony was very concerned about this.

However, Galaxy Image is not afraid of being cold. Sony's tam format video recorder is also available, Panasonic and other miscellaneous VP format video recorders, which makes Sony, who is determined to dominate the world recorder market in Ta format, is very uncomfortable. Now that the boss behind Galaxy's scenes is here, he naturally needs to entertain well and bring favors to future cooperation. You must know that according to the data provided by Galaxy Image, VP format video tapes are sold at a low price, long recording time, and sales are much more than Ta-form video tapes.

The second is the aIkmau advertising trilogy created by Shen Chong combined with the plot of "Die Hard" with very ideal publicity effects, especially the Yamaguchi Momoe version, which is very popular. Shen Chong dug out the ACG song "That Flower" that he played for Teresa Teng at the piano store, and found a Japanese musician to rewrite the lyrics perfunctory advertising title song. He became popular in Japan and soon became the champion of the Japanese Credible List singles chart after it was released in mid-May. He still firmly maintained the top throne. AIkmau's sales also rose rapidly. Shen Chong's marketing ability was highly recognized. People with ability will be valued no matter where they are.

The TV market has gradually become saturated, and video recorders and walkmans are the most popular profit growth points within Sony. Therefore, this time Shen Chong came to Japan. Not only did Akio Morita treat guests to welcome him, but even went to the laboratory to visit him, Oga Nobuo himself was entertained by Oga Nobuo himself...

I got the CD Red Book and CD Player Mockup from Sony. Chen Chong felt that the arrival of Japan this time was worth it. If it was the premiere of "Die Hard", he would not plan to come. If every big production had to take charge of him, the boss behind the scenes, personally, it would be too expensive.

As for the afternoon talks with Toho's senior executives, it was not good. The two sides only signed a memorandum of cooperation in the video tape field, and the rest were not discussed. Although Kurosawa's "Shadow Samurai" won a grand prize in Cannes, it was not sought after in Japan. It was released for one month and the box office revenue was only said to be OK. Toho's investment was small and there was a theater revenue share, and it was still profitable. The biggest investor, which is the biggest, will almost certainly lose millions of dollars. In this case, there is nothing to talk about between the two sides.

Shen Chong invested in "Shadow Samurai" just for Akira Kurosawa, and he was not very interested in Toho because Toho is strong and has a railway consortium behind it. It is one of the founding companies of Fuji TV. The price is too high. What he wants to eat is another film company.

In the heyday of Japanese films in the 1950s, there were six major film companies, namely Toho, Toei, Matsutake, Daei, Nissan, and Xin Toho. The annual production of movies reached more than 0 UUs. However, after the 1960s, TVs were rapidly popularized. Affected by this, by 19RU, Japan's production of movies was less than 100, and the number of cinemas also dropped sharply from 7,457 in 19UU to less than 30UU. Many cinemas were demolished and converted into supermarkets or parking lots. Among the six major film companies, only Toho maintained its superficial glory. The other five, New Toho went bankrupt, Daei was acquired, Toei closed almost all studios, and Nissan and Matsutake could only make some small-cost movies and survived.

What Chen Chong wanted to eat was Nishuo Co., Ltd., which was founded by Nishuo Co., Ltd. in 2019. It is one of the oldest film companies in Japan. It fell into trouble in the early 1970s, and even the set was mortgaged and almost went bankrupt. At the critical moment, the company found a good way to get rid of poverty and become rich, which was the love film. It filmed two movies in a row, one called "The Love of the Wife in the Tuandi in the afternoon" and the other called "The Mysterious Talk of the Secret of the Secret". The former tells the story of the wife of the apartment who was dissatisfied with her desires and was raped, and she took the initiative to attack and all kinds of people. The latter is a costume action blockbuster, with both films released together, which caused a sensation in the Japanese film industry and sold well at the box office. Nishuo also came back to life, paid off her debts and redeemed the set.

In 1971, Risheng announced that he had entered the "Roman Peach Film" market. The name of this type of movie was chosen by Risheng himself. After all, it is an old film company. It is not easy to say that we are filming meat-selling movies, so we set up a nice archway and sell dog meat with the head of sheep.

There are three rigid regulations for Japanese live-action films. The first is the production cost of 7.5 million to 100,000 yen. The second is that the shooting time must not exceed two weeks. The third is that there must be l~ bed scenes for every tenth. In addition to these three, everything is free to be played by the screenwriter and director. The cost is low and the production is fast. With the background of a large company, it naturally became the leader of Japanese adult films and survived the film depression in the 1970s.

From 1971 to 19RU, Nikko made hundreds of Romance-color films, with an annual output of more than 50, making it the king of adult films. This flexible assembly-line-style rapid shooting method has also cultivated many film talents. For example, Yojiro Takita, who won the Oscar for Best Foreign Language Film for "The Immortal", once filmed a lot of tram-loving movies at Nikko. Other well-known directors such as Zhou Fangmasaki and Kurosawa Kiyoshi also made their debut in pink movies.

If you want to talk about which type of movie in the videotape market is the most eye-catching, adult movies rank second, and other movies are not afraid to say that they rank first, and they are also food and sex. Cinemas are in public. How can you watch such movies yourself at home? It’s safe to strode without girls, and it’s interesting to watch with girls...

The Japanese are obsessed with adult movies, which is a secret that the whole world knows, so Japanese is the best partner for Galaxy Image to enter the Japanese market. In addition to the movie content, Japanese also has 8 cinemas and a large amount of land reserves. However, due to the overall sluggish Japanese film industry, its stock price is seriously low, with a market value of less than 500 million Hong Kong dollars.

The content resources of videotapes, cinema chains, and a platform for discovering Japanese film talents are all complete, and it is a bargain price. Shen Chong has no reason to let Hi-Host Co., Ltd. go.
Chapter completed!
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