After sending a group of Japanese into the elevator, Zeng Lizhen seemed to have not come back to her senses yet. She stood there and said, "Mr. Chen, is it signed? Sony agreed to sponsor it?"

"Of course, the contract is signed." Chen Chong pressed the upward elevator button, and then said to the translator following him: "It's nothing to do today. Go and rest. Sister Zhen and I have some private matters to do."

"Okay, Mr. Chen, Miss Zeng, goodbye."

"You can clean the conference room and hotel by yourself, so don't worry about it." After the translator left, Chen Chong said, "Let's go, go back and change your clothes, and go to find Anh Hsu and Yan Hao for dinner later."

Zeng Lizhen walked into the elevator with a briefcase containing the contract. She did not hide her admiration and said with admiration: "I have been busy for more than a month and have not done anything. Mr. Chen, you have done everything in one afternoon. Moreover, it was the Japanese who came to sign the contract on their own initiative. It was so amazing."

Her tone and expression made Chen Chong feel a little embarrassed. He explained: "Yamaguchi Momoe earns pay, Sony earns advertising, we earn box office, everyone makes money, there are no losers, so it's easy to get it done, this is nothing."

"Mr. Chen, you are so light. Zhu Jiading and I have a hard time talking and asking for help everywhere, but we can't get sponsorship. As soon as you take action, you signed a big company like Sony." Zeng Lizhen said: "Mr. Chen, I admire you so much."

"Don't, in terms of how good I do things, I'm really not as good as you." Chen Chong shook his hand and said, "I can handle it because I have more money than you. If you have money, you can make ghosts push and even ghosts use them, let alone Japanese."

"But this time we asked the Japanese to spend money to ask the Japanese to come to live, not us for the Japanese to come to live."

"You are wrong to think so. Money is the most powerful weapon in the world. The more you accumulate, the greater the energy. When you have hundreds of millions of dollars, you have nuclear weapons. You don't need to do anything, so you can make others obedient." Chen Chong walked out of the elevator and said, "You and Zhu Jiading don't have enough money, so you can't shake people. To be honest, on the surface, we didn't pay any money, but in fact what I gave was my fame and favor. That was the same asset, but it was just invisible."

Standing at the door of his room, after speaking, he looked at his watch and said, "I'll take a shower first, rest for a while, and wait until 5:30, and then call me and let's go to have dinner together."

"OK."

Tianbao had a crazy winter vacation, and school was about to start, so after Lee Kaiyuan finished his work in Tokyo, he took her back to Hong Kong. Now Chen Chong lives alone in the presidential suite, which was empty and quite deserted.

After taking a shower, Chen Chong changed into casual and loose clothes, then sat on the sofa, turned on the TV, and watched the Japanese program absent-mindedly while letting his mind run around.

In order to train his junior producers, he wrote the script outline, set a budget, and finalized the main creators, and left them to do whatever they wanted. Zeng Lizhen ran back and forth between Hong Kong and Japan without knowing it in advance. This time, he helped, but it happened to be in Japan, and it happened to be a chance to meet it, and it was not within the scope of his original plan.

The only thing Chen Chong cares about and is ready to intervene in this movie is action scenes, to be precise, fighting scenes. The current action design in Hong Kong is too slow and too routine, and does not meet the requirements of the new era, so he plans to use this drama to raise the fight to the level of the 1990s, similar to "Black Man" or "Zhongnanhai Bodyguard" - in fact, the fighting style of "Spy Shadows" is most suitable for this drama, but the shaking shots speed up the pace of editing, in this era, the audience may not be able to adapt.

But since he intervened, Yu Qiang did it to the end. So after thinking about it, Chen Chong took over Zeng Lizhen's work and went to negotiate with Sony in person.

According to information revealed by Akio Morita, aIkmau is scheduled to be launched in the United States in June, and June is exactly the time when "Die Hard" is scheduled to be released in the United States.

If Sony wants to promote aIkmau, it will naturally have to advertise, and the publicity fee and coverage will be very large. At the same time, aIkmau is also the most fashionable electronic product in the RU era. "Die Hard" is also a film with urban themes. The complementarity between the two parties is very strong. This Dongfeng is worth borrowing, so the contract content signed by Chen Chong and Sony is not only to sponsor actors' pay, but a package of cross-marketing agreements.

For example, the crew of "Die Hard" will specially tailor a few exciting movie trailers for aIkmau. Both parties will jointly invest to broadcast on major TV stations. In shopping malls and electrical stores, the TV sets and video recorders used as displays will also play this video in a loop.

Sony can use stills and characters of "Die Hard" to advertise, while "Die Hard" will place aIkmau in a prominent position when promoting it. When the crew members are interviewed, they will skillfully mention aIkmau. When the movie is released, they will carry out promotional activities such as buying aIkmau with movie tickets or buying aIkmau to get movie tickets...

In short, Chen Chong took out more than a dozen common marketing methods in later generations in one breath, but as he said himself, it is very difficult to promote a new business model.

Just the simplest way to promote the movie's built-in advertising is rare in Hollywood at this time. For example, in 2019, when Spielberg filmed "Alien T", in order to increase sponsorship and reduce costs, he went to find Nmnamnamn company and said: If he arranged for alien T to eat Nmnamnamn food in the movie and give a certain shot, how much money would the company be willing to pay?

Do you want me to pay for it after eating mine? Nmnamnamn rejected Spielberg's plan in one bite, and even felt that it was insulted...

Therefore, the marketing methods proposed by Chen Chong are very novel. Sony is half-believing and half-doubting about the promotional effect. The conclusion of this agreement is not as simple as Zeng Lizhen saw. Chen Chong not only had dinner with Akio Morita, discussed for nearly two hours, but also made great concessions to profit. Finally, Sony's advertising manager came to Hilton to sign an agreement - he only had Sony's shares and was far from influencing the normal operation of the company.

In this agreement, Sony not only has to pay Yamaguchi Momoe's pay, but also has to pay the movie's cross-promotion fee based on the final box office figures of the movie.

The cross-promotion fee for movies is very common in later generations. For example, Coca-Cola paid Time Warner $500 million in order to buy out the exclusive cross-promotion rights for "Harry Potter".

However, in 19RU, this fee was incredible, so Shen Chong did not set a guaranteed amount, but set a floating standard. For example, if the global box office exceeds 10 million US dollars, Sony will pay an additional $500,000, or more than 50,000 US dollars, or more than 100 million US dollars, or more than 5 million US dollars.

This kind of fee makes sense in business logic. Paying Yamaguchi Momoe's pay is just an opportunity to buy a built-in advertising. The marginal promotion of the movie naturally requires additional fees. Advertising on TV depends on the ratings. When advertising on movies, of course, it depends on the box office. The higher the box office, the more people you watch, the greater the influence, the better the advertising effect, and of course the more fees you charge.

Of course, "Die Hard" is not as good as "Harry Potter", but Chen Chong also has his own advantage, that is, his fame. As a billionaire who has made a name for himself, he is a legend. The information he has been constantly releasing recently, such as his company, which has revenue of over 100 million yuan during the Christmas shopping season in the United States, such as his gold investment, and his sudden huge investment in Sony's shares, which has brought his legendary color to a higher level. Sony's willingness to sign this agreement is also a gamble, betting that his next legend can still happen.

Chen Chong also hopes to take advantage of the opportunity of "Die Hard" to inspire the producers in the company. However, they explore the financing channels for films that are in line with the trend of the times and don't stare at the box office. You should know that in Hollywood in the 21st century, many blockbusters have already made their budgets before filming - for example, "Tomb Raider", with a total investment of 940,000 US dollars. However, Paramount, as a production company, did not pay a penny and just did it.

In the modern film industry, the most important skill of a producer is to fool money. Only with money can one have movies...

Chen Chong was thinking about it all, and heard a knock on the door. He looked at the time and it was half past five, so he stood up, turned off the TV, picked up the room card, and prepared to leave.

"Mr. Chen." As soon as he opened the door, Zeng Lizhen reported excitedly: "I just called the agency and said that Tomokazu Miura promised to play in "Die Hard" with no need to pay a pay."

"This is good news." Chen Chong raised his eyebrows, looked at her, and said, "Your outfit is good, it's more beautiful than the professional outfit in the afternoon."

Zeng Lizhen looked at his expression and asked, "Mr. Chen, have you known this news long ago?"

"I'm not a god." Chen Chong smiled, closed the door, and said, "I'm just prepared."

Seeing that she was puzzled, she explained: "The Japanese economy is so developed. They look down on us. Of course, they have to offer high prices and make a lot of messy conditions. Now it will be different if Sony invites you. Sony is a Japanese local snake and a big advertising player. The agency will not offend it for Yamaguchi Momoe, who is about to retire, so the conditions have been reduced. I guess Sony will not pay more than $1 million in pay."

"Little Japan is so hateful. I will never find Japanese to film again next time."
Chapter completed!