229 Chain Reaction
After Wang Zhengyu left the business department, he went home directly. The feedback from the business department made him feel very excited, so he planned to take a good rest as a reward for himself. Speaking of which, he was really very busy during this period. He pretended to be an international Lei Feng organization and fought with the United States, and studied haze removal products to today's press conference. He felt very tired after relaxing, so he just wanted to go home and have a good sleep. The next day, he had to bring his sweetheart to the door, and he really had to keep his energy in mind.
As for the pre-order situation of the three products of Tianshu Electronics in overseas markets, it will take at least the next day to count them. However, with the achievements of the Chinese market, he is not worried that his products will be disappointed in overseas markets.
In fact, that's exactly the case.
Given that Tianshu Technology is already famous and the hacking incident that has just been experienced has once again made Tianshu Technology famous worldwide, many people in the seven continents of the world are in a stage of being extremely curious about this company, so many people are naturally paying attention to this product launch conference abroad.
The technology shown by Tianshu Technology's products at this press conference was indeed epoch-making, and naturally some media promoted it. Therefore, after the press conference, it was immediately translated into various languages and began to spread all over the world.
By the time Wang Zhengyu was lying on the bed, the whole world was already crazy about the new products of Tianshu Electronics. Whether it was virtual screen technology or virtual imaging technology, these were effects that ordinary smartphone users had never experienced personally. The sensation caused can be imagined.
Industry critics jumped out unwillingly and praised the three smart products of Tianshu Electronics, but it is not enough to be praised. Which company in the world dares to say that it can produce similar smart products?
Not to mention the innovative features of Tianyu mobile phones, but to just say that all-round translation headphones are an exciting product. For most ordinary people, learning a foreign language is a chore, and with this headphone, you can say that you are not afraid of traveling around the world. Although this headphone is relatively expensive, it is absolutely cost-effective for business people who often want to run around the world.
As Wang Zhengyu asked Wang Zhengyu to talk about Apple's innovation ability at the press conference, the argument of Apple's weak innovation has become increasingly noisy. However, this time we are not talking about it in general. Instead, we have compared two products.
That's right, even the most stupid Apple fans can't come up with a reason to debate for Apple. Many Apple fans even turn from fans to black, which is probably the pain of deep love and blame.
A company that has led the world's smartphone trend for decades, a high-tech company that takes innovation as its selling point, was defeated by a company that has only been established for half a year. This really makes people feel unreasonable. Of course, they can also find reasons for Apple. For example, the death of Jobs directly led to Apple's decline in innovation.
As for these criticisms from the outside world, Apple has not officially issued any statement. In fact, in the media's opinion, this is wise. Because without technology to support it, any statement made by Apple is slapping itself in the face.
However, even if Apple does not issue a statement, everything that should come will not be escaped. Almost all media are not optimistic about Apple's future development prospects. After all, Apple's flagship products are concentrated on smartphones and tablets, and the profits of their online stores are based on the hot sales of these terminal products.
When their fist products were completely suppressed by Tianshu Electronics' products, terminal sales were almost certain. When terminal sales began to sluggish, who else would visit their online stores? Where did Apple's profits come from?
The Wall Street Journal even published a commentary article "What to use to save you, Apple", which is analyzing the dilemma Apple is facing now.
Not only is it technically at a disadvantage. The fluency of the exclusive iOS system is also completely inferior to that of Tianyu's three-dimensional operating system, and the quality of the product is not as good as the material selection of Tianyu mobile phones. You should know that the screen of Apple 6 is still "Gorilla Glass". The Tianyu series of mobile phones are already full of "sapphire glass". What's even more tragic is that the ice core batteries that Apple products must use now must be purchased from their competitors...
The most fatal thing is that Apple and Tianyu compete with consumers have a 90% overlap! Because their products are designed and developed by high-end users.
So, without surprise, the day after the press conference, before the opening of the US stock market, several major institutions lowered their expectations for Apple's stock price. The most pessimistic ones even cut Apple's current stock price in half, which directly led to a sharp plunge in Apple's stock price after the opening.
You should know that the hot sales of Apple 6 and iPad 3, which were equipped with ice-core batteries, once made Apple's stock price brilliant again, and even exceeded the total of the second and third companies in the market value.
Many people think that Apple's name with the highest market value in the world is simply unshakable. At least in a short period of time, no company can launch an impact like Apple's market value.
But who could have imagined that a high-tech empire collapsed in just one night. Well, it seems too early to say that it collapses now, but the stock price that opened directly fell 11% and continued to decline afterwards is enough to show the decline of this high-tech empire.
There is no way. After seeing the functions displayed by the Tianyu series of mobile phones, no investor is optimistic about Apple's future money-making ability. Or Apple changes its direction from then on and starts to significantly reduce prices to win mid- and low-end customers. Perhaps it can still be a stagnant, but is that kind of apple or an apple?
...
At this time, Apple's headquarters in California, the United States, all Apple directors are making this difficult choice.
The atmosphere at the board meeting was very dull.
Most of the directors have watched the press conference of Tianshu Electronics. Even if they haven’t watched it, as long as they are not deaf or blind, as long as they have turned on the Internet, or have read newspapers and TV, they are now very clear about the dilemma facing Apple. Or they don’t need to know this, and just watching the diving of Apple’s stock price in the stock market will make the atmosphere on the scene unable to become active.
For them, the losses today are undoubtedly the heaviest. Even if they have the least shares in their hands, at least hundreds of millions of dollars have disappeared.
"Okay, I believe everyone is very clear about the situation now. I need to reiterate that Apple has reached the most dangerous time. I have done everything I can. I have even used our influence to delay the launch of Tianyu mobile phones in the United States. But this will not last long. Everyone should be clear that many users have begun to protest. Now it is time for us to make a decision, or reposition our customer group. This means that we not only have to lower the sales price of the terminal, but the online stores we have worked hard to operate will also be affected, because when the customer group changes, their consumption habits will also affect the sales of online stores, or insist on the current prices, but it is foreseeable that our market will likely sluggish quickly..."
He was right, he had done everything he could. Now Apple has been forced to a desperate situation. He thought about it all night and decisively transformed before he could make a breakthrough in technology and tried his best to seize the mid- and low-end market. After all, with Apple's excellent quality, it is still very attractive to middle- and low-end consumers. Of course, this method may cause their high-end customers to accelerate the abandonment of the Apple brand, but when he read the comments on the Internet today, he deepened his determination.
In fact, no matter whether they have a major price cut for their products, it is a foregone conclusion that most high-end customers are about to abandon them. After all, for those high-end customers, whether it is Tianyu mobile phones or all-round translation headphones, they are very attractive. Now Apple's technology is completely impossible to match Tianshu Electronics, so these customers can only give up.
This was a difficult choice, so no one answered the meeting room. After a while, a director asked: "President Cook, is it completely unimaginable with our technical reserves? Are our next generation products uncompetitive in front of this Tianyu mobile phone?"
"That's right, it's unimaginable. It's not just the next generation. If we only follow our current technical reserves, we may have to wait until 9 or even 10 to compete with the current Tianyu mobile phone. When we develop to that time, this is also the reason why I hope the board of directors can agree to join the Adam plan. Although it seems that we have invested a lot of money in difficult times, it may bring Apple a glimmer of vitality in the near future. The rapid transformation and change of previous business philosophy is to ensure that Apple can persist and persist until the day there is a turning point. Of course, I mean technology!"
"I have a question, President Cook, how long can we last even if we change our business ideas? A sharp price reduction means that our profits will be greatly reduced. In this case, we will invest huge amounts of funds into Adam's plan, and the risk will increase exponentially. IMHO, what if Apple does not persist on the day when Adam's plan produces results?"
, Another director began to question. (To be continued)
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Chapter completed!