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Chapter 476: Cultural Invasion

Time has entered September of the twelve year of Astronomy, and it is the time of the autumn harvest. Like in previous years, both the Oui family, the Otomo family, and even some small families have calmed down during the autumn harvest season, and then they have made every effort to carry out their own autumn harvest work.

The Luo family is naturally no exception. Since mid-September, most of the retainers and leaders of the Luo family have devoted themselves to the autumn harvest. Even the regular service of the Luo family has added several days of vacation, so that they can have more time to go home to harvest grain. Although the Luo family implements a salary system, many families of samurai still have food cultivation.

While the whole world is busy, Zhengliang, the king of the country, is the relatively free person.

Zhengliang does not need to work too hard, because all the things are left to the retainers. All he has to do is to do is to do a good job of overall inspection and monitoring. Moreover, it is not the first time that many retainers of the Luo family have participated in the autumn harvest work of the Luo family. They have already had enough experience to do their job well.

Since all the affairs of the family were on track, Masayoshi also took advantage of this time to think about what he had been preparing to do a long time ago.

The first thing is to forge coins belonging to the Luo family. In fact, in the local market, in addition to the large number of popular Yongle copper coins in the Ming Dynasty, there are also many coins forged by various wealthy families. People generally call these copper coins "evil coins".

In the local language, all those with the word "evil" generally refer to bad things. Obviously, these "evil money" are not very popular among the people. The main reason is that the technology of forging these coins is too poor, which leads to the poor quality of these "evil money" and is far less than that of the Yongle copper coins flowed in from the Ming Dynasty.

Now Zhengliang also plans to open a special copper coin forging workshop to forge the unique copper coins of the Luo family. Zhengliang even thought about the style of the copper coins, the same shape as the Yongle copper coins of the Ming Dynasty, but the simple pattern of the Luo family will be engraved on it. The front of the copper coins are two simplified characters "Luo Family", and the back is "Ji Sheng Yongchang". Zhengliang also named these copper coins "Luo Family Money".

Why Zhengliang made his own copper coins? It was mainly considered from the following aspects:

First, the Luo family has obtained the most advanced copper coin forging technology from the Ming Dynasty through Wang Hai, Zuo Moyang, You Jianxia and others, and even recruited several Ming Dynasty craftsmen with experience in forging coins. With such technical support, it can be foreseen that the quality of the forged Luo family coins will not be worse than that of the Yongle copper coins of the Ming Dynasty.

Second, the Luo family has discovered three small copper ores in front of Fei and after construction, and the raw materials have been guaranteed. In addition, with more advanced mining and smelting technologies from the Ming Dynasty and the Nanman, the quality of these copper ores produced will be better.

Third, out of the need for territorial rule, a country that uses its own copper coins in a unified manner will make the country more belonging. For those Ming Dynasty Yongle copper coins and "evil coins" that are no longer in the territory, Zhengliang will recycle them by allowing the people to replace the special copper coins for the Luo family in a certain proportion. The recovered coins will be used for foreign transactions, and even forged them again into Luo family money.

Fourth, gradually infiltrate cultural and economic foreign countries. As these Luo family money gradually become used in China, and after receiving praise, under the deliberate promotion of the Luo family, they will slowly flow out of the territory and penetrate into other powerful territories.

Think about it, with the continuous circulation of these Luo Family money, these copper coins with the patterns of Luo Family and unique texts engraved on them will be spread throughout the country, and the name of the Luo Family will gradually be known to people in other places. This is actually a typical cultural and economic invasion method. At present, no powerful man has realized this invasion method. Even if he noticed it, he cannot effectively curb this invasion because there is no domestic business, agricultural system and political and military ruling system like the Luo Family.

It is a speechless and irresistible cultural and economic invasion.

Fifth, this will drive the economic development within the territory. To establish a forging workshop, there are many links involved, from the original excavation, transportation, smelting to the final forging, this will form a complete primary industrial chain. This not only allows the Luo family's industrial prototype to be quickly established, but also increases many employment opportunities for the leaders.

With the increasing number of refugees and purchasers around the country, if the Luo family does not expand fast enough, it will easily lead to signs of overpopulation. After all, after fertilization, the fields suitable for farming are always limited. In order to cope with this situation, in addition to developing a variety of agriculture, this additional job opportunity must be created.

Of course, this is also a prediction of Zhengliang. In fact, from the current situation, the refugees around the territory have almost been absorbed by the Luo family, and they are mainly relying on human trafficking to increase the territory's population. Although the population of the Luo family has exceeded 250,000, and in the eyes of the surrounding powerful people, it is already a super-popular country, compared with the Luo family's territory, it still seems a bit more land and fewer people.

However, in any case, the forging of the unique currency of the Luo Family not only allowed the Luo Family to initially follow the prototype of industry, but also provided another way for the territory and the people of the territory to make a living and provided impetus for the development of the territory's economy.

In addition to forging the Luo family's own copper coins, Zhengliang also planned to build a huge printing workshop near Anyue City. There are several reasons for the construction:

At present, the output of the paper manufacturing workshop near Anyue City has completely exceeded the demand for daily use in the territory and the use of the Roche Academy. At present, these additional outputs are only used as a commodity for foreign trade. However, this has also led to a decline in the local paper price of Fusang, which has affected the foreign trade income of the Roche family. In order to change this situation, Zhengliang ordered the reduction of the foreign export volume of paper. However, how should the remaining paper be handled?

Building a printing workshop is a good solution. Using the remaining paper for printing books and then selling these books is just a matter of adding another way to make money.

At present, the local area is very popular for books from the Ming Dynasty. Many wealthy families buy a few books from the Ming Dynasty for study and even act as cultural people. The Luo family also prints some such books and sells them.

However, the books that Zhengliang planned to print in his early days were given priority in Journey to the West and World Records.

It goes without saying that people in this era have too few daily entertainment programs. If such a serial book that happens to be a bit magical and caters to local cultural concepts, it will definitely be popular among people. "The World Journal" mainly tells some world geography and some interesting news in the world.

Prioritizing the printing of these two books implies some of Zhengliang's purposes.

First, strengthen the popularization and promotion of the unique culture and writing of the territory. The system of the Luo Family Academy has been fully promoted in the territory, but the scope is only among all children and young people mainly composed of retainers and generals. As the ordinary people with the largest proportion of the territorial people, except for those who can access the unique writing and culture of the Luo Family in the announcements of some state lords, there is almost no other way to contact it.

Zhengliang planned to use this ordinary entertainment book that can penetrate the people to popularize the unique texts and culture of the Luo family. If these leaders like the stories of these books, even the elderly would choose to tell them orally. Those groups who had already learned the unique texts of the Luo family would inevitably become the main group responsible for telling, thus setting off a wave of learning independent texts and accelerating the promotion of independent texts.

In addition, under the deliberate promotion of the Luo family, these books will flow into other powerful territories. Driven by curiosity and the praises of the people around them, those merchants will naturally translate. This translation process is also a process of promoting the Luo family culture and a process of cultural invasion. What's more, the Luo family will also earn a lot of coins from it. It can be said that it is a gain of fame and fortune.

As for how to transform "Journey to the West" and "The World Records" into words? Of course, it requires the efforts of Zhengliang's wife. As the first listeners of these books, while they enjoy the fun, they will also divide the work to transform these contents into words unique to the Luo family, and then form books, and finally take them out for printing.

Zhengliang's wife was headed by Juji, but they were all promoted by the Luo family's unique culture. Under the guidance of Zhengliang, they continued to introduce some ways to learn the Luo family's unique text through the shopping malls controlled by them, so as to get preferential treatment when purchasing their shopping mall items, and vigorously promoted the promotion of the Luo family's unique text.

That’s not to mention. In order to get discounts, people are really willing to spend some time learning these unique words, which has achieved the promotion of Luo Family culture to a certain extent.

This time, they were naturally the bosses of the newly established printing workshop. The promotion problem naturally fell on them. Others thought that the wife of the Luo family’s governor were all vases, but in fact, they were the most legendary businesswomen in the Warring States Period at this time.

The final printing technology problem has also been obtained from the Ming Dynasty with the help of Wang Hai, Zuo Moyang and others. After everything was ready, Zhengliang finally decided to vigorously carry out these two tasks after the autumn harvest.
Chapter completed!
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